K12 Regional Sales Manager - South

WHO ARE YOU? A strategic sales leader who inspires high-performing teams and turns market insight into regional growth. You bring a consultative mindset, strong education industry and business acumen, and a passion for building customer relationships that will advance the accessibility of solutions that meet the needs of K–12 schools and students.

WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.

WHAT IS THE ROLE ABOUT? As our K12 Southern Regional Sales Manager (RSM), you will lead a team of sales and support specialists responsible for achieving complex business goals across a defined region. You will be accountable for regional sales performance and overall business health while coaching your team in negotiation, account management, territory planning, consultative selling, relationship building, and presentation skills.

You will also play a key role in developing and executing the region’s sales strategy.

WHY IS THIS EXCITING? This is an opportunity to shape regional growth, develop a high-performing team, and turn strategy into measurable results. Your leadership will strengthen customer partnerships and expand the impact of our language-learning solutions across the region.

• Develop, execute, and continuously refine regional business plans to meet or exceed sales goals, using territory, pipeline, market, customer, and competitive insights to identify growth opportunities and guide priorities.
• Lead, coach, and mentor a diverse team of field and office-based sales and support professionals, strengthening skills in negotiation, account management, territory planning, consultative selling, relationship building, and presentations.
• Partner with representatives on high-value accounts, strategic opportunities, and state adoptions; support targeting and prospecting, deliver client presentations, and lead key opportunities through close.
• Build and sustain strong customer relationships while resolving day-to-day issues in alignment with broader regional goals.
• Support state adoption initiatives, develop marketing plans, onboard and train sales per diems, and participate in relevant company, regional, and state meetings.
• Define and improve sales processes, ensure consistent use of CRM and sales technologies, and maintain accurate opportunity data in  to support visibility, forecasting, and decision-making.
• Share actionable market and customer insights with sales, marketing, and technology leadership while maintaining expert knowledge of VHL’s print and digital products.
• Manage the regional budget, including sampling and travel and entertainment expenses, with fiscal discipline and appropriate market coverage.

• Bachelor’s degree minimum
• 7-10 years of successful field-oriented sales experience selling digital and print-based products in a consultative environment in the publishing, edtech or similar market/industry
• 3+ years previous experience of managing a field an in-house sales team, within the publishing, edtech or similar market/industry
• Tech
  
  Skills:
  
  Advanced level of experience using CRM software to oversee customer data management and strategic analysis, driving sales team performance and strong proficiency with MS Office
• Market Knowledge:
• In-depth knowledge of the K–12 and/or higher education landscape, including trends in digital learning, curriculum requirements, and the needs of educators and students
• Advanced understanding of educational technology tools and digital content systems
• Sales
  
  Skills:
• Demonstrated success in…