Vice President, Sales and Marketing

Vice President, Sales and Marketing (Ormond Beach Office)

Responsible for developing and implementing strategic sales and marketing strategies to increase revenue and profitability through strategic partnerships, Florida agencies, and in‑house marketing and sales teams for Security First Managers (Company). Works alongside company executives, directors, and board members. The position is primarily focused on directing, coaching, developing, and evaluating people. It requires extensive depth of expertise and knowledge in specialized functions or business areas that can be used to develop policies and procedures and to determine efficient and innovative ways to accomplish the organization’s business strategies.

Along with our director of marketing, the vice president of sales and marketing is also responsible for managing brand awareness, developing strategic promotional plans, and administering marketing campaigns to attract potential customers.

• Manages, provides guidance to, and reviews the work of individual contributors and supervisory employees in order to accomplish operational plans and results.
• Plans and oversees business area workflow and time utilization of staff; assigns and communicates daily activities and deadlines.
• Assesses, plans, and implements best practice standards and ensures compliance with all regulatory and funding agencies; compiles and submits data for trend analysis and regulatory reporting.
• Develops and executes the overall marketing strategy to strengthen brand awareness, reputation, and market share.
• Uses analytics and insights to measure marketing effectiveness and adjust tactics for continuous improvement.
• Develops strategies and tactics to increase market share with existing products and markets while expanding sales of new products.
• Provides leadership, direction, and management to the sales and marketing teams to ensure exceptional service and market differentiation.
• Establishes clear sales metrics and benchmarks for measuring progress.
• Monitors production results of strategic partners, Florida agencies, and in‑house sales; provides strategic guidance on increasing sales within underwriting guidelines.
• Reviews and approves or disapproves new prospective agents and business opportunities based on performance, capacity, and past experience.
• Collaborates with strategic partners and clients to research market needs and identify potential revenue sources.
• Establishes and maintains a strong network of relationships within the Florida insurance industry.
• Builds and maintains strong relationships with marketing, underwriting, customer service, and department leaders.
• Identifies and manages existing and emerging risks associated with business activities; ensures effective identification, measurement, monitoring, and management of risks.
• Follows written risk and compliance policies, standards, and procedures for business activities.
• Analyzes complex situations, identifying key issues, and formulating effective solutions.
• Maintains a customer service orientation and positive image of the company; provides courteous, prompt, and professional approach to exchanging information and resolving issues; adheres to strict confidentiality requirements.
• Responds to emergency call‑ins for weather incidents, natural disasters, or other critical events.
• May be required to work additional hours if a natural catastrophe impacts customers.
• Maintains positive communication and interaction with company personnel, representatives from external organizations, and the public.
• Establishes and maintains effective working relationships with those interacted with during work regardless of race, color, religious creed, national origin, ancestry, sex, sexual orientation, gender identity, age, genetic information, disability, political affiliation, military service, or diverse cultural and linguistic backgrounds.

• Designs, reviews, and evaluates work methods, policies, and procedures; meets with management staff to identify and resolve escalated or cross‑departmental problems.
• Assesses and monitors departmental workload capacity projections versus actuals; identifies…