Marketing Analyst – HubSpot SME

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Mutual Society - Member-Owned Financial Service Provider - Specialist Public Sector Support

Marketing Analyst – Hub Spot SME

Location:

Orpington (Hybrid, 3 days a week)

The Company

A mutual society with a unique mission: to serve and support a key public sector organisation. Established over 130 years ago, the primary goal is to provide financial products and services tailored to the needs of serving and retired police staff, and their families. Its members own the society, and their needs guide everything it does.

At its heart, the company is a close-knit team, focused on making a real difference in the lives of the people who dedicate their careers to supporting communities. It offers straightforward, easy-to-understand financial solutions, including savings, investments, and protection plans.

The Role:

The company is seeking a Marketing Analyst – Hub Spot SME with extensive expertise in the Hub Spot ecosystem, including Sales Hub Enterprise, Marketing Hub Enterprise, Service Hub Professional, Content Hub Professional, and Operations Hub Professional.

This role requires advanced capabilities in these tools to proactively drive commercial growth through data analysis, automation, and optimised workflows. As the Hub Spot Subject Matter Expert (SME), you will manage and optimise Hub Spot CRM, leveraging its full suite of tools to boost customer acquisition, engagement, and retention across marketing, sales, and service teams.

You will take a hands-on approach to managing Hub Spot, ensuring that all aspects of the platform are effectively utilised to deliver actionable insights, optimise customer journeys, and maximise commercial growth. Your ability to quickly analyse data and recommend next steps will be key to ensuring success in this role.

Key Responsibilities:

• Hub Spot Platform Management:
  Own and manage all aspects of the Hub Spot platform (Sales Hub, Marketing Hub, Service Hub, Content Hub, and Operations Hub) to ensure integration and usage aligns with the company’s growth objectives.
• Campaign Management:
  Design, execute, and optimise both marketing and sales campaigns through Hub Spot, ensuring effective lead generation, conversion, and long-term customer retention.
• Data Analysis & Reporting:
  Use Hub Spot’s reporting tools and advanced Excel skills to analyse data, track KPIs, and measure the performance of campaigns, providing actionable insights to drive future strategies.
• Process Optimisation & Automation:
  Continuously assess and optimise workflows, automation processes, and integrations within Hub Spot to improve efficiency, scalability, and customer experience.
• Proactive Recommendations:
  Leverage data to make proactive recommendations for campaign adjustments, optimisations, and new initiatives, ensuring that marketing and sales efforts are data-driven and aligned with business objectives.
• Cross-functional Collaboration:
  
  Collaborate with sales, marketing, and service teams to ensure Hub Spot is fully integrated across all departments, driving synergy and maximising Hub Spot’s potential.

Skills and Experience:

• Expert Hub Spot Knowledge:
  Advanced knowledge and experience with Sales Hub Enterprise, Marketing Hub Enterprise, Service Hub Professional, Content Hub Professional, and Operations Hub Professional.
• Advanced Data Analysis:
  Strong proficiency in data analysis, with advanced Excel skills and the ability to quickly interpret complex data sets to generate actionable insights and recommendations.
• Campaign Strategy & Execution:
  Demonstrated ability to design and manage marketing and sales campaigns using Hub Spot, focusing on driving commercial growth and improving customer journeys.
• Reporting and Performance Tracking:
  Expertise in using Hub Spot’s reporting tools and Excel to track KPIs, analyse campaign performance, and…