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Job Description & How to Apply Below
Opti-Tech Scientific Inc., founded in 1989, is a leading Canadian supplier of scientific equipment specializing in optical and digital microscopy, metallography, hardness testing, furnaces, ovens, and metrology solutions. The company operates as a solution-based partner, combining advanced technologies with a sales and customer service team known for strong product knowledge and responsive support. Opti-Tech provides onsite instrument installation, operation training, and image optimization training to help clients improve daily operations and technical capabilities.
The team is supported by Product Specialists in both official languages in Canada and receives ongoing training on emerging technologies and applications. This commitment to innovation and education creates a dynamic environment for professionals interested in science, technology, and customer-focused work.
About the Role We're looking for a versatile E-Commerce & Digital Marketing Specialist who can wear many hats and own our online presence and customer-facing experience end-to-end. This role blends e-commerce, web maintenance, digital marketing, order processing, and hands-on customer service — from maintaining our website/e-shops and running campaigns that drive traffic and conversions, to being a friendly, reliable point of contact for our customers.
We're looking for someone who's equally comfortable in a design tool, a marketing dashboard, and a conversation with a customer — someone who takes pride in getting the details right and genuinely enjoys helping people.
Key Responsibilities E-Commerce, Web Development & Site Maintenance Maintain the company website, e-shops, product updates, and pricing in a word press environment
Work with developer to ensure the site is responsive, fast-loading, accessible, and optimized for conversions
Perform regular audits for broken links, outdated content, and UX issues
Collaborate with developers (or handle light front-end code) to implement design changes
Maintain brand consistency across all web properties
Digital Marketing Plan, execute, and optimize campaigns across SEO, paid search/social, and email marketing
Manage content calendars for blog, social media, and email newsletters
Conduct keyword research and implement on-page/technical SEO best practices
Set up and manage paid ad campaigns (Google Ads, Meta Ads, Linked In, etc.)
Monitor and report on KPIs using tools like Google Analytics, Search Console, and social insights
Support trade show and event marketing efforts, including promotional emails, social campaigns, landing pages, and digital signage/graphics
Coordinate pre- and post-show follow-up campaigns to capture and nurture leads generated at events
Content & Brand Create or coordinate creation of graphics, copy, and video content for campaigns
Maintain a consistent brand voice and visual identity across channels
Support product launches and promotions with dedicated landing pages and creative assets
Analysis & Optimization Track website and campaign performance; report insights and recommendations
Run A/B tests on landing pages, emails, and ad creative
Stay current on digital marketing trends, algorithm changes, and design best practices
Customer Service Monitor and respond to customer inquiries, comments, and messages across the website (live chat/contact forms), social media, and email in a timely, on-brand manner
Serve as a liaison between customers and internal teams, routing technical, billing, or product issues to the right department
Address basic website usability issues customers report (broken forms, login problems, checkout errors) and coordinate fixes
Monitor online reviews and social mentions, responding professionally to both positive and negative feedback
Track common customer questions/pain points and feed insights back into website UX and content improvements
Process customer orders accurately and in a timely manner, including order entry, confirmations, and coordinating with fulfillment/shipping teams
Track order status and proactively update customers on delays, backorders, or issues
Help maintain FAQ pages, chatbot flows, and self-service help content…
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