Brand Director

Position: University of Waterloo Brand Director
Location: Whitby

Oversee brand governance and marketing initiatives at the University of Waterloo as the Director of Brand Marketing and Research. This full-time role is pivotal for advancing the university's reputation.

The University of Waterloo is looking for a strategic leader to fill the position of Director of Brand Marketing and Research. You will develop the university's marketing framework, establish effective brand messaging, and lead research initiatives that support institutional objectives. This leadership role is critical in enhancing recruitment, partnerships, and community engagement strategies.

Key Responsibilities:

• Lead the development of the brand architecture and positioning

• Provide strategic guidance for marketing initiatives on campus

• Oversee advertising strategies and digital presence

• Analyze market trends and performance for continuous improvement

• Ensure alignment of marketing efforts with university goals

Requirements:

• Degree in marketing, business, or related field

• 7-9 years of progressive marketing or brand experience

• Experience in team leadership and cross-department collaboration

• Strong analytical and communication capabilities

• Deep understanding of higher education marketing

Utilize your expertise in brand marketing to make a lasting impact at the University of Waterloo.