Marketing Specialist ; Web

Position: Marketing Specialist I (Web)
Location: Whitby

At the University of Waterloo, we create and promote a culture where everyone can reach their full potential. As an employee, you get support & opportunities that empower you to advance your career. Explore how we can bring big ideas to life, together. The University is a welcoming workplace for those of all abilities, interests, and expertise. As part of our workforce, you can do what you do best, every day.

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Job

Requisition  Type:

Full time Employee Group:

Staff Job Category:

Digital Marketing

Employment Type:

Permanent Department:

Advancement and External Relations - Web Strategy Hiring Range:$67,688.63 - $84,610.79

Posting Information:

This posting is for an existing vacancy.

The internal posting deadline for this position is October1, 2026 at 11:59PM.There are two open positions.

Job Description:

Primary Purpose This job description has been prepared to support implementation and role clarity. It reflects the intended scope of the role at this stage and may be subject to minor adjustments as the work is operationalized, and responsibilities are finalized.

University of Waterloo is a leading global innovation hub that drives economic and social prosperity for Canada and the world. With more than 41,000 students, we are home to the world’s largest co-op education talent pipeline, game-changing research and technology, and to an unmatched entrepreneurial culture. Together, these create partnerships and solutions to tackle current and future challenges.

At the university, the Marketing and Communications function is responsible for enhancing and protecting the university’s reputation. The marketing function leads through integrated planning, campaign development, and brand stewardship, while establishing governance, standards and tools to ensure consistent, effective marketing across campus.

The Marketing Specialist, Web is a core professional delivery role within Waterloo's Digital Experience team. The role develops, coordinates and delivers web content and digital experiences across institutional websites, pages, user journeys and digital touchpoints within established strategies, standards and governance frameworks. It supports effective delivery and continuous improvement of the University's web presence through applied expertise in content structure, information architecture, user experience, digital accessibility, SEO, AI visibility and workflow coordination, with a focus on the front-end web experience.

All members of the Digital Experience team are expected to uphold and champion digital accessibility in alignment with legislative requirements and established University of Waterloo standards and practices.

Key Accountabilities Web Content and Digital Experience Develops, publishes and maintains web content using institutional web platforms and content management systems.

Creates, updates, and optimizes web pages and digital content to support institutional marketing, recruitment and communications objectives.

Applies information architecture, usability, digital accessibility, SEO and emerging AI visibility practices to support effective digital experiences.

Organizes and structures of web content to support audience needs, content discoverability and user engagement.

Ensures web content is accurate, current, and aligned with institutional brand standards, digital guidelines and content requirements.

Adapts content and page structures to meet audience, channel and platform requirements.

Uses website analytics, search performance and audience behavior data to identify opportunities to enhance content effectiveness and user experience.

Marketing Planning and Delivery Implements marketing plans and assigned initiatives with defined objectives, priorities and…