Lilythorne Retirement Community - Marketing Manager

QUALIFICATIONS:

Education:

• Diploma in Marketing/Communication or relevant experience in marketing and gerontology.

Background:

• Minimum of three years’ related experience, preferably in retirement industry
• Must have a high degree of interpersonal skill which would enable the incumbent to deal successfully with clients, community and agency contacts;
• Knowledge of business equipment and computer applications, such as MS Office, Yardi, CRM, etc.

Personal Requirements:

• Must possess excellent communication skills, both written and verbal in English and French
• Capable of adapting to different situations and change
• Keen interest in working with seniors

• Prepare, implement and maintain a marketing plan, which is consistent with the residence needs, mission statement, goals and policies;
• Responsible for all inquiries and tours pertaining to the residence;
• Works closely with the General Manager to ensure showrooms are ready for occupancy;
• Understands the changing markets, external factors that may affect marketing by research, reading, networking meetings and associations;
• Conduct routine walks through the building to ensure potential tours and residents receive a positive impression.
• The building and grounds must be attractive, clean and presentable;
• Coordinate resident care levels with the Director of Care and assessment forms
• Informs staff when tours are scheduled so that they ensure their area is suitable for presentation;
• Works independently in the community, initiating contacts and creating goodwill. Makes presentations to the professional and service clubs with the goal of increasing interest and occupancy;
• Develop community relations with church groups, hospitals, senior service groups and other competitors;
• Continual strategies such as: updating with new information, quarterly visits, seasonal gifts and invitations for internal activities;
• Update resident suite profile, circulate resident notifications, notifies front desk of any scheduled appointments, on daily basis;
• Update Yardi on daily basis, enter all new contacts and follow up;
• Work with Recreations Manager to enhance relationships and activity programs for residents;
• Responsible for delivery of orientation and training program in accordance with RHA and other legislative bodies.