Creative Content Creator

About Unicorn Labs

Unicorn Labs transforms managers into leaders who build high-performing teams that scale. We help growth-stage companies strengthen culture, increase engagement, and unlock performance through leadership development, offsites, and strategic workshops.

Our programs have impacted over 100,000 leaders across 100+ organizations — from startups to enterprise teams — and we’re scaling toward a 2030 vision.

We believe that by improving leadership, we improve how we organize civilizations. Through better teams, we create abundance — unlocking human potential.

• Mission: To transform managers into leaders who build high-performing teams that scale. Build high-performing teams (Teamwork, Leadership, Strategy).
• Vision: Build a leadership development agency working with 100 tech companies solving the world’s biggest problems.
• Purpose: By improving leadership, we improve how we organize civilizations. Through team performance, we create abundance and unlock human potential.

• Begin with relentlessly high standards, but ship before perfection.
• When curiosity strikes, feed it relentlessly.
• Work with intensity in the hour, not the number of hours.
• Adapt tenaciously, but hold onto purpose and values.
• Live with infectious enthusiasm.
• Be disruptive — unless disruption becomes the norm.
• Always play the long game.

You will own the creative content engine that:

• Translates intricate tech, corporate, and startup subjects into digestible, socially engaging narratives with a distinctive touch.
• Curates and manages an engaging, multi-platform brand presence to help us hit our goal of a 100,000+ total audience.

You will sit at the centre of:

• Creative Content Direction
• Editing (clip finding, videos, podcasts)
• Design (slides, workbooks)
• Social media (posting, research, caption writing)

You will work closely with Fahd (Founder/CEO), and the Marketing Manager with a team of creative contractors.

1. Creative Content Direction & Strategy

• Collaborate with the CEO to craft content strategies and ideas, focusing on sourcing Tik Tok concepts, Instagram reels, and identifying compelling stories for podcast discussions.
• Actively involve yourself in shaping a quarterly cross-functional marketing content strategy, continually enhancing our approach.
• Innovate content formats, transforming intricate subjects within the tech, corporate, and startup domains into digestible, socially engaging narratives with a distinctive touch.
• Collaborate intensively with team members to brainstorm and materialize novel content concepts through weekly content sprints.

2. Content Production & Editing (Volume & Cadence)

• Long-Form Video: Produce, edit, and publish 1 high-quality, long-form You Tube video (5–15 minutes) every week (52 videos/year).
• Podcast Production: Edit and distribute 2 podcast episodes per month (24 episodes/year).
• Batching & Splintering: Execute a "pillar to micro-content" workflow. You will extract 5 to 10 micro-assets (e.g., 3 short clips, text posts, quote graphics) from every single long-form podcast or keynote.
• Manage batch-production days (e.g., filming for one day to produce 30+ micro-videos) to ensure the daily content engine never runs dry.
• Execute design tasks, specifically creating presentation slides and workbooks.

3. Social Media Management & Research (Volume & Cadence)

• Daily Short-Form Video: Publish 1 short-form video (30–90 seconds) every single day across Instagram, Tik Tok, You Tube Shorts, and Facebook. This requires maintaining a consistent output of 7 Reels per week, with the goal of increasing volume to two short-form videos a day.
• Daily Linked In: Publish thought-leadership posts every weekday on the Founder’s Linked In profile and company page.
• Schedule and post content at optimal algorithmic times.
• Actively engage with the community in the first hour of posting (replying to comments, sparking discussion) to boost algorithm performance and foster relationships.

4. Collaboration & Leadership

• Collaborate with the Marketing & Product department to contribute insights and content ideas for enhancing and developing various digital products, aligning content strategies with…