Fractional CFO

A profitable DTC pet brand is looking for a hands-on Fractional CFO to join our team! You will take over our finances end to end: not just projections, but actually running them. That means cash flow, the monthly close, payments, tax, budgets and the credit lines that fund our growth, for about 1-2 days a week.

We're doing $50M+ a year and scaling to $100M+, and we want one person who owns the money so we don't run into problems as we double the business. We are looking to hire someone who has been CFO or VP of Finance for at least one DTC ecommerce brand doing $30M+ a year
. The ideal candidate has run 13-week cash flows and monthly closes with a bookkeeper, has a deep understanding of subscription models, and has set up or managed an inventory- or receivables-backed credit facility.

Own the company's money: cash, books, payments, projections and financial planning, so the CEO always knows where cash and profit stand today and where they are heading + improving terms, cash conversion cycle etc. Success is clear, accurate projections on cash flow, subscriptions and the cash conversion cycle so there are no surprises, books closed on time every month, and every payment and filing right and on time.

You also own the company's credit lines, lender relationships and financial controls, so growth is always funded and every dollar is accounted for.

We are a profitable DTC brand selling premium pet products. We sell across Shopify, Amazon and Chewy, and we're one of the fastest-growing brands in the pet space – $50M+ in annual revenue and scaling to $100M+. We recently launched a second brand, expanding into a new customer base. We're a 100% remote, lean, senior team that moves fast, and every person here has a massive impact on the business.

Culture-fit is our #1 factor when hiring! We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We use creativity to do more with less – and quickly. We use data to make decisions and live by four core values:

• Better Everyday: make the close, the cash forecast, payments and tax filing a bit faster and cleaner every month, and fix the root cause of every payment or booking error.
• Speed Is King: have the 13-week cash flow current before our Monday leadership meeting, pay bills and contractors on time, close the books on schedule, and flag a cash risk or overrun the week it shows up.
• Work Smart: automate finance work so a part-time role covers the whole function. Bank feeds and rules handle reconciliations, every tax and payment deadline has a scheduled reminder, Claude drafts the monthly finance summary from the closed books, and the cash flow forecast pulls actuals automatically.
• Overdeliver: bring the CEO the decision the numbers point to, not just the numbers, and find savings and cash-timing wins before being asked.

If you want a stress-free corporate 9-5 job, this isn't it.

If you want to challenge yourself and shape a fast-growing company, work directly with the founder, and play a big role in scaling it to $100M+... If you want to drive results with a group of passionate, smart, hardworking people, in an environment without politics or corporate chicanery, being hands-on and active – then you've come to the right place.

90-day targets for each outcome are agreed with you before your start date.

• Cash flow, subscriptions and the cash conversion cycle are projected clearly, so there are no surprises: projections vs actuals; cash never below the minimum balance
• The books are accurate and closed on time every month: close date each month; no corrections needed after the P&L review with the CEO
• Everyone is paid right and…