Paid Media Lead

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

As a key member of Ciena’s Digital Marketing team, this role shapes how Ciena shows up across programmatic and premium trade media channels. It brings discipline, accountability, and data-driven decision-making to high-impact media investments that support global awareness, consideration, and demand generation.

• Lead the end-to-end programmatic display strategy across awareness, consideration, and demand programs
• Plan, activate, and optimize campaigns across DSPs and platforms including Display & Video 360 (DV360), Google Adwords, You Tube, and Connected TV
• Define and manage media-buying strategies for priority trade publications, including site selection, sponsor ships, and high-impact placements
• Own paid media budget planning, allocation, forecasting, pacing, and performance optimization
• Develop and refine targeting strategies using first-party data, third-party data, contextual, intent-based, account-based, and retargeting approaches
• Partner closely with analytics, web, and content teams to ensure effective measurement, attribution, landing-page performance, and conversion
• Manage publisher, platform, agency, and vendor relationships to ensure transparency, value delivery, and results

• 5–8+ years of paid media experience with direct ownership of paid media budgets
• Bachelor’s degree in marketing, business, or a related field
• Strong expertise with DSPs, audience strategies, and measurement frameworks
• Advanced knowledge of advertising platforms such as Google Adwords and Zoom Info Marketing
• Demonstrated experience activating and measuring You Tube and video campaigns
• Strong financial and analytical skills with the ability to translate data into insights
• Proven ability to operate effectively at both strategic and executional levels

• Experience in business-to-business (B2B), enterprise, or long buying-cycle environments
• Familiarity with publisher-direct and trade publication media buys
• Experience applying contextual and keyword targeting techniques
• Ability to simplify technical concepts for non-technical audiences
• Strong problem-solving skills with an innovative, forward-thinking mindset
• Experience supporting global programs with regional variation
• Knowledge of digital privacy and identity trends, including cookie deprecation and AI-driven optimization

The annual pay range for this position in Canada is $73, 200 - $116, 900. The annual pay range for this position in the USA is $84, 700 - $135, 300.

Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.

Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time.

We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.

At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

Ciena is an Equal Opportunity Employer, including disability and protected veteran status.

If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.