SEO Manager CN

Objectives of this role

• Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.
• Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
• Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
• Executing link-building activities to ensure quality links from reputable sources.
• Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
• Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.

• Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
• Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
• Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
• Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
• Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
• Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
• Stay abreast of emerging SEO trends and technologies, exploring creative approaches to enhance our SEO efforts further.