Digital Personalization Specialist

Position: Digital Personalization Specialist at Ciena
Join Ciena as a Digital Personalization Specialist, focusing on user engagement through personalized digital experiences. Leverage Adobe Target and Marketo Engage to optimize campaigns across multiple platforms.

As part of Ciena’s Digital Marketing team, you will enhance customer experiences through tailored digital strategies. With at least three years of experience in web optimization tools, your role involves analyzing user behavior, executing campaigns, and refining personalization efforts based on data. Collaboration with cross-functional teams ensures alignment with company goals and successful delivery.

Key Responsibilities:

• Design and launch personalized experiences using Adobe Target

• Analyze audience behavior and segment performance data

• Transform data insights into actionable personalization strategies

• Manage and evaluate multiple initiatives simultaneously

• Collaborate with teams and external partners for accurate reporting

Requirements:

• 3+ years with Adobe Target or similar tools

• Bachelor’s degree in Marketing or related field

• Strong analytical and A/B testing skills

• Proficiency in web optimization tactics

• Ability to work cross-functionally effectively

Drive impactful digital transformations with personalized strategies at Ciena.
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