Promotions, Editorial, and Digital Visibility Manager

About Teledyne Digital Imaging

Teledyne Technologies Incorporated is a U.S. publicly listed enterprise specializing in advanced technology and high‑reliability solutions across aerospace and defense, factory automation, environmental monitoring, electronics design, oceanographic research, deep‑water oil and gas, medical imaging, and pharmaceutical research. Teledyne Digital Imaging, a subsidiary, designs and manufactures high‑performance CMOS and CCD image sensors and modular cameras used worldwide in machine vision, document scanning, surveillance, process monitoring, manufacturing inspection, medical imaging, and multimedia.

We are recruiting a Promotions, Editorial, and Digital Visibility Manager. This marketing role drives awareness, demand, and discoverability across industry publications, paid media, search engines, and emerging AI‑driven platforms. The manager integrates paid media, editorial relationships, search optimization, and modern discovery platforms to promote company content across multiple channels.

• Paid Promotions and Media Programs – Plan and execute paid promotional programs across industry publications (digital and print); manage sponsor ships, newsletters, display ads, and editorial programs; develop annual media plans aligned with campaigns and product launches.
• Editorial and Media Relationships – Manage relationships with editors, journalists, and industry publications; pitch story ideas, articles, and technical content; drive earned media placement and track coverage.
• Google Ads and Paid Search – Run end‑to‑end campaigns: strategy, execution, optimization; manage keyword strategy, ad copy, and landing page alignment; optimize for conversions and cost efficiency.
• Content Syndication and Demand – Manage syndication campaigns (whitepapers, webinars); evaluate lead quality and campaign performance.
• Social and Online Promotion – Coordinate paid and organic promotion across channels; ensure messaging and timing alignment.
• SEO and Discoverability – Own SEO strategy at content and structural level; improve performance through optimization and collaboration with web teams.
• AI Visibility – Monitor how company content appears in AI‑driven search; recommend improvements for discoverability.
• Reporting and Optimization – Build performance reports across channels; provide actionable insights and recommendations.

• 5‑10 years of experience in B2B marketing, demand generation, or digital promotion.
• Proven experience managing multi‑channel campaigns.
• Hands‑on Google Ads experience.
• Experience working with media/publications.
• Strong analytical and communication skills.
• Experience with content syndication.
• Experience with SEO and AI‑driven discovery.
• Experience in industrial, manufacturing, or technical markets.

• Google Ads (campaign creation, bidding, optimization)
• Google Analytics (GA4) and Google Tag Manager (GTM) for performance tracking.
• Linked In Ads or similar platform familiarity.
• Excel or equivalent for campaign analysis.
• Net Line, Tech Target, Madison Logic, or similar platforms.
• SEO tools (SEMrush, Ahrefs, Moz).
• AI‑driven search familiarity (ChatGPT, generative search tools).
• Comfort using AI tools for content analysis and optimization.

• CMS platforms (Word Press, Drupal, Sitecore).
• Marketing automation tools (Hub Spot, Marketo, Eloqua).
• Social media platforms and scheduling tools.

• A/B testing tools (Optimizely).
• Data visualization (Power BI, Tableau).
• Programmatic platforms (DV360).

• Competitive compensation and comprehensive health benefits.
• Progressive vacation plan and paid holidays.
• Retirement savings plans with company match.
• Educational assistance and career development support.
• Opportunities to work on globally impactful technologies.

The vacancy was posted in response to an existing position within our organization. Teledyne Digital Imaging does not use AI tools for screening, assessing, or selecting candidates for this role. Salary range: $68,600.00‑$91,400.00 – actual compensation is determined based on multiple factors. All qualified applicants will…