CRO & Email Growth Specialist DTC Brands

Position: CRO & Email Growth Specialist for DTC Brands
Transform online revenue as a CRO & Email Growth Manager. Leverage data to optimize conversion rates and email programs at scale while managing millions of active subscribers.
In this leadership role, you will drive site-wide optimization focusing on conversion, AOV, and revenue per session. Your expertise in managing large-scale email campaigns and delivering measurable impact will be essential. You will also build and maintain email automation strategies while ensuring deliverability and maximizing customer lifetime value.

Key Responsibilities:

• Own site-wide conversion rate, AOV, and revenue metrics

• Develop and manage A/B testing across key pages

• Create and execute landing page strategies for campaigns

• Optimize upsell, cross-sell, and subscription flows

• Improve user experience in checkout and cart processes
Requirements:

• 5+ years in CRO and email marketing

• Managed email programs with 1M+ subscribers

• Demonstrated impact through specific A/B test results

• Proficiency in Klaviyo and A/B testing platforms

• Strong analytical skills and understanding of DTC economics
Elevate online revenue through strategic CRO and email initiatives, ensuring optimal customer experiences and measurable growth.
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