Ottawa Marketing Automation Expert

Shape customer experiences as a Marketing Automation Expert in Ottawa, contributing to high-impact campaigns for a major financial services institution. This hybrid role focuses on crafting engaging digital interactions through optimized email marketing.
A successful candidate will have over five years of digital marketing experience, with at least three years spent on B2B email marketing and automation tools. Your responsibilities will include deploying tested email campaigns, enhancing their performance through data analysis, and collaborating with various marketing teams to implement strategic improvements, all while ensuring compliance with industry standards.

Key Responsibilities:

• Deploy and test email campaigns using automation platforms

• Develop engaging templates and landing pages with HTML

• Work with stakeholders to drive campaign performance

• Recommend optimizations based on data analysis

• Maintain project management and delivery timelines
Requirements:

• 5+ years in digital marketing, focusing on B2B email

• 3+ years with Oracle Eloqua or similar tools

• Strong skills in HTML, CSS, JavaScript, JSON

• Knowledge of lead nurturing and CASL regulations

• Bachelor’s degree in Marketing or related field
Utilize your marketing skills to enhance the digital landscape for Canadian businesses in this impactful role.
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