Digital Marketing Specialist Financial Services

Position: Digital Marketing Specialist for Financial Services
Join a dedicated marketing team as a Digital Marketing Specialist in Ottawa, specializing in email marketing and automation for a prominent Canadian financial services firm. This contract opportunity emphasizes creating impactful customer journeys.

The successful applicant will possess over five years in digital marketing, including three years specifically in email marketing. In this role, you will work closely with agile teams to design, test, and optimize email campaigns. Strong skills in marketing automation and HTML/CSS development are essential for driving successful initiatives and improving overall digital engagement.

Key Responsibilities:

• Design and implement optimized email marketing programs

• Create accessible email templates using HTML and CSS

• Collaborate with teams to boost engagement metrics

• Analyze and improve campaign results based on data

• Keep projects aligned with organizational deadlines

Requirements:

• 5+ years of digital marketing experience, primarily B2B

• Experience in Oracle Eloqua or similar automation tools

• Proficient in HTML, CSS, JavaScript, and JSON development

• Understanding of email compliance and lead scoring practices

• Bachelor’s degree in Marketing, Business, or related area

Leverage your marketing expertise to advance meaningful digital initiatives in Ottawa's financial sector.
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