Social Media Strategy Lead

Drive innovative social media efforts at Capital BBQ as a full-time Social Media Manager in Ottawa, ON.

Your role focuses on engaging content across platforms like You Tube, Tik Tok, and Instagram.

In this position, you will report directly to the COO and leverage over three years of social media experience. Your expertise in brand strategy and analytics is essential for crafting content that aligns with our business objectives. Build and nurture our community by connecting authentically with audiences.

Key Responsibilities:

• Lead strategy for social media across multiple platforms

• Design engaging audiovisual content for campaigns

• Foster a vibrant brand community with audience interaction

• Utilize data analysis to optimize social media efforts

• Oversee influencer partnerships to improve engagement

Requirements:

• 3+ years of experience in social media management

• Proficiency in creative tools, including Adobe Suite

• Comprehensive understanding of platform algorithms

• Strong skills in engagement and community building

• Familiarity with GA4 and conversion metrics

Utilize your creativity and analytics skills to enhance Capital BBQ's social media presence.
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