Digital Marketing Specialist

Dollco Print Solutions Group has been a market leader in Magazine and Catalogue Printing for over 100 years. We continue to lead in the Print industry by providing the highest quality, creative solutions, and on-time service. At Dollco Print Solutions Group, we are proud of our committed, driven, and loyal team that focuses on building customer relationships and delivering excellent customer service.

DRMG (Direct Response Media Group) is Canada's leading Direct Mail company, specializing in Targeted Direct Mail Campaigns that have helped businesses of all sizes boost sales and brand recognition for more than 20 years. As a Canada Post Expert Partner and their largest shared mail customer, we deliver a wide range of neighbourhood mail, including our widely recognized Money Saver brand, to over 175 million homes annually.

DRMG is a fun, family-focused, and entrepreneurial company where every person supports the overall success of the organization. Your work matters here, and we seek people who communicate well, build great relationships, and thrive in our complex and fast-paced environment.

Our purpose is to contribute to the success of our clients through continuous improvement and innovative solutions. Helping Canadians save, businesses grow, and neighbourhoods thrive!

• We Are Customer Driven
• We Are Always Respectful
• We Believe in Team Safety and Well Being
• We Strive for Excellence in Everything We Do
• We Act with Integrity
• We Treat People Right
• The Team Is The Heart Of Everything
• We Know How To Have A Good Time
• We Are In This To Win!
• We Contribute To Our Communities

We are hiring a Digital Marketing Specialist to join our Marketing team. This role reports to the Director, Marketing and will be a full-time, permanent position. We are looking for someone who is dedicated to team safety and well being, being respectful, and acting with integrity. We strive for excellence in everything we do! The ideal candidate will have experience in planning, executing, and optimizing paid digital marketing campaigns across search, social, display, and landing page conversion rate optimization (CRO) channels.

This role involves taking full ownership of external vendor accountability, cross-channel data attribution, information integrity, and performance reporting to drive lead generation and brand awareness.

• Owning external agency relationships for search engine marketing and SEO by briefing, reviewing, and holding search engine marketing and SEO vendors accountable to performance targets on a weekly basis.
• Managing daily campaign-level cost-per-lead (CPL) metrics to optimize budget allocation and proactively collaborating on performance trends.
• Executing continuous landing page testing (CRO) on headlines, calls to action, form lengths, and page structures to maximize conversion rates.
• Developing and maintaining live Hub Spot marketing performance dashboards that provide leadership with real-time visibility into marketing KPIs, displaying metrics such as CPL by channel, lead volume by source, and pipeline conversion rates.
• Leading the strategic in-housing of paid social channels, taking full ownership of campaign deployment, audience targeting, ad set building, and execution.
• Bachelor’s Degree in Marketing, Digital Media, Communications, or a related field.
• 2-4 years of experience in a digital marketing role or equivalent.
• Hands-on experience with Google Ads reporting, performance analysis, external agency/vendor management, GA4, and Meta Ads Manager.
• Experience utilizing Hub Spot (or equivalent enterprise CRM) for campaign tracking, ROI attribution, and live dashboard reporting.
• Proficiency with data analytics, SEO, Search Console, and call tracking tools like Call Rail.
• Proven track record in paid social campaign execution across platforms like Meta Business Suite and Linked In Campaign Manager.
• Fluency with AI tools to accelerate data analysis, performance reporting, and campaign optimization.
• Strong understanding of landing page CRO best practices including form optimization, UX, single-CTA structures, and continuous A/B testing.
• Ability to write clear, compelling copy for ads, landing pages, email campaigns, and social posts.
• Strong analytical mindset to interpret complex performance data, build end-to-end attribution models, and translate insights into actionable recommendations.
• Excellent organizational, interpersonal, and communication skills to manage multiple campaign deadlines, collaborate cross-departmentally, and…