Specialist, Digital Experience

This role requires a minimum of 40% on-site presence. Additional on-site work may be required based on business needs. On-site expectations are subject to change and may be adjusted on a temporary or permanent basis.

Job posting : 9240

​Employment status: Regular full-time
Position's anticipated start date:

Salary/Rate of pay: $75,100 - $88,300

Final date to receive applications:

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

• Your up-to-date resume.
• Job specific cover letter.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

Together, the work we do connects people and changes lives — including your own.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

About the role

Canadian Blood Services is looking for a Regular full-time Specialist, Digital Experience to join our dynamic Integrated Marketing team.

Reporting to the Manager, Digital Experience Delivery, the Specialist, Digital Experience helps make our donor-facing digital experiences clear, intuitive, accessible and grounded in user needs. Working primarily across , campaign landing pages, email and other content-driven digital experiences, and contributing UX, content and accessibility expertise to booking, account, app and related digital initiatives, this role brings a strong content strategy, user experience and accessibility lens to the work we deliver.

This is not primarily a visual or UI design role. The Specialist looks at how an experience works for the person using it: how information is structured, whether content is clear and useful, where users encounter friction, whether experiences are accessible, and how effectively content and page-level experiences help users complete their tasks and move through a broader digital journey. You will translate those findings into practical recommendations, wireframes, content structures and experience improvements using established design system components and patterns.

Working with moderate autonomy, you will collaborate with Content, Design, Development, Analytics, Marketing and other partners to clarify requirements, identify UX and accessibility considerations, and recommend approaches that balance user needs, organizational objectives and platform constraints. While this role has a strong focus on UX, content design, and accessibility, it is also a hands-on digital delivery role. You will work within CMS-driven platforms, support quality assurance activities and collaborate with implementation partners to help move digital improvements from concept into production

Formula for success

• You shape clear, user-centred digital experiences. You will apply content design, information architecture and UX principles to improve page structure, content hierarchy, navigation, calls to action and donor journeys across our digital ecosystem.
• You champion accessibility. You embed accessibility into day-to-day digital work. You will apply WCAG and Canadian Blood Services accessibility standards, identify potential barriers and recommend practical remediation, working with specialized partners where deeper assessment is required.
• You turn requirements into experience recommendations. You will work cross-functionally to understand user and business needs, clarify requirements and translate them into practical UX approaches, content structures, page flows, wireframes and recommendations within…