Experimentation & CRO Lead

We are an AI-first global digital agency with 400+ employees, specializing in digital experience solutions across strategic consultancy, website development, e-commerce, digital marketing, UX/UI design, and experimentation.

We are an AI-first global digital agency with 400+ employees, specializing in digital experience solutions across strategic consultancy, website development, e-commerce, digital marketing, UX/UI design, and experimentation.

Our mission is to create world‑class digital experiences through the highest standards of technical delivery, turning vision into reality through technical excellence.

We create award‑winning experiences for global brands including Electrolux, AEG, Zanussi, Panasonic, Heineken, Grant Thornton, De'Longhi, Braun, Kenwood, and Dun & Bradstreet.

Join a growing team across the UK and US, where excellence, respect, support, autonomy, and teamwork are highly valued. As a Nitecan, you are expected to demonstrate respect, trust, honesty, responsibility, commitment, and teamwork.

This is a remote role based in Canada, the US, or the UK, with significant overlap with US and Canadian working hours required. Occasional face‑to‑face client meetings in the US or Canada may take place, typically around once a year, but are not mandatory.

• Leads the client relationship directly, working with client teams in the US and Canada across time zones and running meetings with multiple client‑side stakeholders rather than reporting to a single contact.
• Builds credibility as a trusted experimentation partner, constructively challenges client assumptions, defends recommendations with evidence, and adapts the approach when client feedback identifies a genuine gap.
• Represents Niteco face‑to‑face with clients in the US or Canada on an occasional basis.

• Goes beyond analytics to understand the client's customers, proposition, commercial priorities and wider digital strategy, bringing together quantitative data, qualitative insight, existing research and experimentation learnings.
• Builds experimentation programmes around client business objectives and customer behavior, translating identified opportunities into evidence‑based hypotheses and a roadmap prioritized by potential customer and commercial impact.
• Proactively identifies new experimentation opportunities, maintaining a healthy pipeline of ideas rather than relying solely on client requests or an existing backlog.
• Recommends against testing when experimentation isn't the right approach.

• Works independently and confidently in GA4 to answer experimentation and customer behavior questions, including funnel performance, segmentation, conversion behavior and experiment context.
• Ensures experiments are properly defined before delivery, with clear hypotheses, success metrics, tracking requirements, targeting, and decision criteria, and reviews implementation and results before making recommendations.
• Owns the interpretation of experiment results, combining statistical outcomes with customer behavior and business context to determine what was learned, what should happen next and whether further experimentation is warranted.
• Retains sufficient hands‑on capability across the full experimentation lifecycle, from research and hypothesis development through briefing, QA, analysis and reporting, to move work forward personally when needed.

• Directs Niteco's specialist teams (UX, development, QA, data and project management) as they take on more of the delivery, briefing them clearly and reviewing their work against the strategy.
• Creates the…