Social Media Marketing Specialist

Drive awareness and engagement by creating impactful digital campaigns that showcase AR innovation in construction.

• Develop and execute social media campaigns to increase awareness of Augvator’s AR construction guidance platform.
• Create, schedule, and manage engaging content across Linked In, Twitter, Instagram, and industry-specific platforms.
• Design and publish case studies, videos, and visual materials demonstrating the use of AR in construction.
• Monitor digital engagement, analyze performance metrics, and optimize campaigns to generate qualified leads.
• Conduct competitor and market research to inform digital strategy and identify opportunities for growth.
• Collaborate with sales and customer success teams to align campaigns with client acquisition and retention goals.
• Manage paid advertising campaigns (PPC, Linked In Ads, etc.) to expand visibility in Canadian and North American markets.
• Prepare monthly reports on key marketing KPIs such as impressions, engagement, click-through rates, and conversions.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing or social media management, preferably in technology or B2B industries.
• Proficiency with digital marketing tools such as Google Analytics, Hub Spot, Meta Business Suite, or Linked In Campaign Manager.
• Strong copywriting and content creation skills with the ability to adapt messaging for technical audiences.
• Knowledge of SEO and paid campaign optimization strategies.
• Familiarity with SaaS or construction technology markets is an asset.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.