Digital Marketing and Content Specialist Job Ottawa area,Ontario Canada,Marketing / Advertising / PR

Responsibilities

Develop and implement digital marketing strategies and content calendars to increase brand awareness and engagement

Develop engaging digital content aligned with marketing strategies

Optimize digital strategy and content for SEO and GEO

Manage social media platforms and engage with online audiences to build brand awareness and community

Monitor and analyse website and social media traffic, user behavior, and campaign performance

Identify and report on KPIs

Research and report on market trends

Assist with drafting, editing, and proofreading corporate communications as required

Qualifications

Bachelor's degree in marketing, communications, commerce, media or a related field

Minimum of five years’ experience in digital marketing and content creation

Experience in B2B marketing, professional services or exposure to technical/engineering verticals would be highly valued

Experience

Skills & Competencies

Proven ability to develop and execute marketing strategies that align with business goals and deliver measurable results

Exceptional writing and editing skills. Able to frame content to intended audience and switch between educational and persuasive tones as appropriate

Proven ability to optimize content for SEO and GEO

Proven ability to set up and analyse high-quality analytics using the latest industry standards for privacy, accuracy, and performance reporting

Proficient in using AI tools for workflow optimization and content generation

Excellent communication and collaboration skills

Applicants who do not meet all of the qualifications listed above but have an equivalent combination of education and experience may also be considered. If you believe you have the necessary skills to thrive in this role we encourage you to apply.

Please include a cover letter and resume in your application. Shortlisted candidates may be asked to provide writing samples.

At Dillon, we operate as one team. The successful candidate can be based out of any of our Dillon offices across Ontario.

Compensation

$75,000 - $100,000

Dillon is including the salary range that we in good faith believe we may offer for this position. It will be dependent on the successful applicant’s education, experience and skills, in addition to internal equity and geographic region. Dillon reserves the right to pay outside of the posted range, contingent on factors unrelated to an applicant’s gender or other status protected by provincial and/or federal law.

Why choose Dillon
At Dillon, we believe that our people are our greatest asset. This designation reflects our ongoing efforts to ensure that our workplace is not just a place of work, but a community where everyone can thrive. We offer:

Employee share purchase plan

Dillon is 100% employee owned and share ownership is open to all employees.

A competitive compensation package

Comprehensive health benefits

Generous retirement savings plan

Student loan repayment assistance with matching employer contributions

Flexible work hours and hybrid working options

Dillon values its staff and the contributions that are made each day and understands that work arrangements can differ based on personal needs and business needs.

Focus on Innovation

The ability to anticipate, examine, and adopt new and innovative solutions is a crucial driver for the continual and progressive advancement of our business performance. In our culture, people are empowered to reflect and question current practices and seek forward looking solutions to today’s problems and tomorrow’s opportunities.

Employee and Family Assistance program

A variety of EFAP tools and online resources to support well-being are available to all employees.

Goodlife Fitness Corporate Membership

Our employees can take advantage of reduced annual membership fees.

Wellness Subsidy

Our employees can take advantage of a wellness subsidy that can be put towards expenses for a variety of health and/or wellness related activities such as gym membership, purchase of home fitness equipment, yoga classes and dance classes.


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