Specialist - Lifecycle Marketing

Overview

This role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time.

This requirement may vary depending upon circumstances.

• Job category: Communications, marketing and public affairs
• Job posting : 8294
• Employment status: Regular full-time
• Position s anticipated start date:
• Classification: PTS
• Salary/Rate of pay: $69,229 - $82,145
• Final date to receive applications:

Application requirements:

• Your up-to-date resume.
• Job specific cover letter.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

Together, the work we do connects people and changes lives — including your own. Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you’re looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and discover a role where your work is meaningful, your purpose is clear, and your impact is felt every day.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

Canadian Blood Services is looking for a Regular full-time
Specialist - Lifecycle Marketing to join our dynamic Insight & Donor Experience team.

The Marketing Specialist is responsible for supporting the marketing requirements and for executing against the corporate strategy. In this role you will be responsible for developing creative programs, plans, content and services that supports the execution of Canadian Blood Services’ business goals as well as becoming brand ambassadors for the organization. You will provide strategic advice on the development of approaches and tactical plans to deliver on marketing objectives, incorporating various platforms/channels, advise leadership on marketing issues and lead the development of the marketing strategy, while ensuring accuracy and consistency of messages across the organization.

• Plays a key role in promoting organizational programs and services and in reinforcing Canadian Blood Services  reputation through clear, consistent, and audience-focused communication.
• Leveraging your excellent marketing skills, you will create and implement targeted marketing approaches and content that contribute to achieving key business objectives and strengthening alignment with corporate strategic goals.
• Drawing from your experience, you will support planning, scheduling, and execution of campaigns within the broader donor engagement calendar to ensure smooth rollout by internal and external partners.
• You will contribute to impactful change efforts by monitoring KPI s, provide insights on campaign impact and help optimize future marketing initiatives based on data and performance results.
• Harnessing your superb interpersonal skills, you will build effective working relationships within the organization to ensure messaging, targeting and campaign execution are aligned and consistent.

• Completion of post-secondary education in a relevant discipline from a recognized academic institution, preferably in Marketing.
• Minimum 2-4 years  experience in marketing, market segmentation, business, advertising or communication.
• An equivalent combination of education, training and experience may be considered.
• Technical skills including content management software and tools.
• Proven experience…