Assistant Brand Manager

Overview

We are Reckitt. Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D, leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

This role is responsible for helping support the infant brand portfolio for Reckitt (Canada). The incumbent will support the Infant Senior Brand Manager in the areas of brand strategic direction, consumer understanding and communication to consumers and healthcare professionals, packaging, innovation, and financial performance evaluation. This position needs to balance creative/communication skills with critical thinking, project management and performance measurement. This individual must be able to partner and guide cross-functional teams (internal & external), manage conflicting priorities, understand the bigger picture in the context of the work they are being asked to do, and can deal with some ambiguity.

• Helps build Brand Equity based on Consumer Understanding

• Helps to support brand strategy and equity by creating a strong brand image with consumers and medical customers through strong communication message plan and brand identity
• Analyzes brand, market & competitive trends and recommend suitable actions.
• Supports innovation plans by working with channels to ensure in-market out-performance to deliver consistent sales and profit growth
• Works with the Analytics team to initiate and manage market research projects to deliver powerful consumer and customer insights. Work with Analytics team and Brand manager to develop these insights into achievable plans.

• Supports the brand manager and executional channels to drive brand performance as measured by key brand performance metrics, research findings, channel execution performance measures as well as understanding of the impact of the external environment (competition) on brand performance. Provides recommendations to enhance performance.
• Helps to manage financial requirements including sales, P&L, pricing and sales forecasts against marketing plan objectives

• Provides effective communication guidance, messaging and strategic direction across all areas of execution (retail, medical, CRM, research, packaging) ensuring adaptation possible for all channels of execution.
• Provides clear, focused briefing and direction to all marketing channels ensuring that they deliver tactics that build brand equity and brand performance consistent with business/brand priorities and objectives.
• Partners with executional channels in digital commerce, medical and retail as well as external agencies to guide all marketing channels as they implement the brand equity ensuring performance.

CAD $76,000 - $114,000

Recruitment process for an open position*

• University degree (to Bachelors level) in business or science-oriented degree, an MBA is an asset
• 2-4 years working experience in marketing, research or with a creative agency
• Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus
• Must be able to demonstrate strong marketing skills and potential, developed within a CPG, OTC, Pharmaceutical or Nutrition environment.
• Must be able to demonstrate project management experience in a matrix (accountable for results w/o direct line authority)
• Financial management, sales analysis and forecasting

• Builds a collaborative, positive cross functional team environment and strong working relationships with seniors, channels, and outside agencies.
• Is flexible and considers diverse views and perspectives when developing recommendations, providing clear guidance and working with multiple layers of decision makers to gain alignment in direction
• Strong, positive communicator providing big picture understanding, setting expectations for others…