Senior Demand Marketing Manager

Work in Ottawa is an initiative of Invest Ottawa, the economic development agency with a mandate of facilitating economic growth and job creation for the city of Ottawa. As a hub for innovation and growth, Ottawa is home to a vibrant tech job market that beckons top talent from around the globe

Ottawa’s leading employers are on the lookout for professionals like you. If you’re ready to elevate your career, our city’s dynamic job market offers a wealth of opportunities. Connect with top companies and find your place among the best in Ottawa’s tech scene.

Ottawa’s tech sector is growing, and so are the opportunities! If you’re exploring your next role in tech, Work in Ottawa can help you learn about leading employers and exciting careers in Canada’s capital.

Led by Invest Ottawa, the city’s lead economic development agency, this initiative works alongside tech companies, recruiters and search firms, and community partners to spotlight the incredible innovation happening here and help connect great people with great opportunities.

We are excited to partner with Recollective to attract top talent for a Senior Demand Marketing Manager position.

Who We Are

Recollective Inc. is the leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities. Launched in 2011, Recollective is recognized in the top 20 in the 2025 GRIT
50 ranking of the world’s most innovative suppliers in the market research industry. Thousands of the world’s most innovative market research agencies and enterprises choose Recollective.

As a fast-growing tech company headquartered in Ottawa, Canada, we have very ambitious goals and we’re not slowing down. We like to dream big, get things done and have fun while doing it. Interested? Apply today!

Find out more about us and our story here!

Scope of the Role

Role duration:
April 1, 2026 – August 31, 2027 (Parental Leave Coverage)

Salary Range (annually): $109,000-$133,000 CAD

Apply for the role here:

We are searching for a Senior Demand Marketing Manager to develop and implement strategies to generate sales opportunities and revenue for the company for a fixed-term engagement ending August 31, 2027.

As the Senior Demand Marketing Manager reporting to the VP of Marketing, you will be responsible for the execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and AI search marketing; and optimizing the use of our website as a lead generation channel.

The ideal candidate will have extensive experience in demand generation and a deep understanding of the sales process along with strong analytical and communication skills.

Role Responsibilities

• Campaign Creation; identify and build new marketing activities in Hub Spot that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC

• Lead Delivery; deliver against the weekly, monthly and quarterly lead generation and sales opportunity targets

• Paid; directly manage paid social, paid search and retargeting channels

• Inbound Lead Nurture; help guide SDR campaigns, set goals for conversion of leads to opportunities

• Budget Management; track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives

• Lead Management; track and optimize lead lifecycle and conversion rates

• Collaborate with other departments, such as Sales and Product, to create cohesive demand generation efforts

• Assist in landing page, email and ad content development to target customers throughout the customer lifecycle

Required Skills and Experience

• 4-6 years of experience in demand generation or a related field, ideally in Tech

• Proficiency in marketing automation and CRM software (such as Hub Spot and Salesforce)

• Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth

• Strong analytical skills, with experience analyzing data and making data-driven decisions

• Knowledge of SaaS sales process and strategies

• Excellent communication and collaboration…