Senior Editor, CMO

About the Role

We are looking for a Senior Editor to help build The CMO Club into a trusted, community‑powered media brand for marketing leaders and senior marketing professionals. This is not a traditional editing role focused only on publishing content. It is an audience growth and editorial leadership role centered on creating serious‑fun, decision‑support content that helps marketing leaders make better decisions, build demand, adopt AI‑powered ways of working, scale marketing systems, and navigate the changing realities of modern marketing leadership.

You will help shape the voice, authority, growth, and audience experience of the brand and increase subscriber growth, newsletter engagement, return audience behavior, topical authority, and trust with marketing leaders and senior marketing professionals.

• Build engaged, community‑powered editorial experiences across articles, newsletters, social, video, podcasts, live streams, events, and strategic partnerships.
• Create, assign, edit, write, and publish editorial content across multiple formats.
• Develop content informed by practitioner insight, interviews, contributor conversations, engineering communities, surveys, Q&As, and social listening.
• Produce and improve content that helps engineering, AI, and technology leaders make better decisions in technical, operational, and organizational contexts.
• Build decision‑support formats such as tools/tech roundups, benchmark reports, state‑of‑AI reports, engineering playbooks, expert interviews, surveys, member exclusives, and lead magnets.
• Use analytics (Marfeel, GA, Hub Spot, newsletter data) to guide optimization and experimentation; test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways.
• Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability.
• Identify, recruit, and manage engineering contributors, AI practitioners, technical SMEs, partners, and executive voices; build content‑to‑audience‑to‑community growth loops.
• Build and maintain reusable insight libraries with interviews, quotes, patterns, transcripts, and community intelligence.
• Collaborate on co‑created reports, research, surveys, multimedia initiatives, and strategic partnerships.

• Strong editorial judgment and audience instincts.
• Experience creating B2B, practitioner‑led, or professional editorial content.
• Strong interviewing and synthesis skills.
• Ability to turn complex technical workflows and operational topics into engaging editorial experiences.
• Experience growing newsletter engagement, subscriber audiences, or community participation.
• Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events.
• Comfort using analytics and audience signals to guide experimentation and optimization.
• Experience collaborating with contributors, SMEs, and strategic partners.
• Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends.
• Strong organizational and communication skills.
• Ability to operate with speed, experimentation discipline, and audience empathy.

• Experience covering marketing leadership, demand generation, brand, martech, SaaS, marketing operations, or AI‑powered marketing.
• Experience creating benchmark reports, surveys, or insight‑led content.
• Experience hosting or participating in podcasts, webinars, live streams, or editorial events.
• Familiarity with modern marketing and martech tooling ecosystems.
• Experience building community‑powered editorial systems or contributor networks.

• Growth in ICP subscriber acquisition.
• Increased newsletter clicks and audience engagement.
• Growth in returning audience behavior and repeat visits.
• Increased authority signals, search visibility, and AI discovery presence.
• Performance of decision‑support and practitioner‑led content.
• Audience participation and contributor engagement.
• Growth in non‑organic and community‑driven traffic.
• Successful execution of multimedia, event, and partnership initiatives.
• Clear evidence that audiences trust, share, and repeatedly engage with the brand.

Full‑time position remote or hybrid, salary range $120,000‑$150,000 CAD for Canadian candidates. Includes discretionary bonus and comprehensive benefits.

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status, sexual orientation or any other category protected by law.