B2B Product Marketing Director at Instacart

Lead enterprise marketing strategies at Instacart as a Director of B2B Product Marketing. This full-remote role involves shaping go-to-market plans and elevating brand presence.

At Instacart, we are seeking an experienced B2B Product Marketing Director to spearhead our enterprise business marketing. This position requires innovative thinking to create compelling narratives for retailers. Your expertise will drive lead generation and brand positioning across our multi-channel campaigns.

Key Responsibilities:

• Develop a unified go-to-market strategy for enterprise solutions

• Create compelling narratives for marketing campaigns

• Oversee a high-performing product marketing team

• Enhance sales pipeline with impactful lead-gen campaigns

• Formulate regional strategies for global market entry

Requirements:

• 10+ years in B2B marketing at a SaaS company

• Proven experience in product marketing and team management

• Expertise in multi-channel B2B campaign execution

• Strong communication skills for C-suite narratives

• Ability to manage high-stakes projects effectively

This role combines strategic vision and execution to drive Instacart's enterprise marketing success.
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