Marketing Manager

About Blindside Networks

Blindside Networks builds Big Blue Button , the world’s leading open-source virtual classroom, trusted by thousands of educational organizations globally, including the French Ministry of Education and the European Commission.

We believe every student in the world should have access to a high-quality online learning experience. We believe every educator deserves the best platform to deliver it. That’s why we built Big Blue Button .

We’ve also built a focused, high-trust team. We ship real things, operate with discipline, work with a global community, and care deeply about education.

We’re not a growth-at-all-costs shop, but we’re at a stage where deliberate growth is the mandate, so we’re searching for an experienced Marketing Manager to play a key role in driving that growth.

Reporting to the CEO, in this role you'll own the top of the funnel and tackle a critical market positioning challenge: many educational organizations today believe that Teams and Zoom are all you need to deliver online classes (they are not, and if they were, the learning during Covid-19 would have turned out much better). You’ll be responsible for countering that belief, for changing the metrics from counting webcams and “Teams is free because we already have it” to measuring learning outcomes (you know, the real reason the organization is delivering the virtual class).

If you want to run playbooks someone else designed, this isn’t the role. If you want to expand the market of an existing organization and see your fingerprints on the results, it is.

This is a demand generation role at its core, but one that requires strong product instincts. You’ll need to understand how Big Blue Button  delivers better learning outcomes, translate that into clear positioning, and use modern (including AI-enabled) tools to rapidly test and scale what works.

• Demand generation & paid acquisition
  • Build attribution infrastructure: know which channels are actually producing qualified leads
  • Audit and optimize the full lead journey from click to contact form to conversion
  • Stand up and manage paid campaigns across Google and Linked In — our first structured investment in this channel
• Content & organic channels
  • Position and punch through the noise to get our message: there is a better way to deliver online classes IF you measure the right metrics.
  • Develop a content calendar that reflects our pedagogical positioning, not feature lists
  • Own SEO strategy and execution, working with existing content assets
• Performance reporting
  • Define and track the metrics that matter: CPL, CAC, channel mix, conversion rates
  • Build a monthly reporting cadence that informs product and sales decisions, not just marketing ones
  • Bring a critical eye based on past experience to optimize each campaign
• AI-enabled growth & product marketing
  • Use AI tools to accelerate campaign creation, testing, and iteration
  • Translate product capabilities into clear, outcome-driven messaging
  • Identify opportunities to embed marketing into the product experience (onboarding, activation, education)
  • Build feedback loops between product usage, user behaviour, and marketing strategy
• Channel & partner marketing
  • Support co-marketing with Moodle Partners (we have over thirty of them), Instructure (Canvas), and emerging DACH partners
  • Create campaign assets that channel partners can use to drive their sales (and as they share revenue with us, our sales as well)
  • Identify and test new acquisition channels appropriate to our market (education, open source)

• Demonstrated track record of driving pipeline growth at a SaaS company, not just brand or content work, but leads that became revenue
• Hands‑on paid acquisition experience:
  Google Ads and/or Linked In, with real budget ownership
• Comfort operating without a large team beneath you
• Experience working inside or closely alongside a product organization where you can demonstrate you understand how product and marketing interact, and you can translate technical differentiation into buyer language

• Experience marketing open-source software or developer/technical products
• Familiarity with the education sector…