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Digital Marketing Specialist Email Focus
Job Description & How to Apply Below
Pursue a meaningful career as a Digital Marketing Specialist with Aliant Resources, concentrating on email marketing automation.
Engage Canadian businesses using advanced marketing strategies. We seek a Marketing Automation Specialist to utilize Oracle Eloqua and Salesforce Marketing Cloud to develop and optimize email marketing initiatives. This role requires in-depth knowledge of email development and a results-oriented approach to engage target audiences effectively. Collaborate with teams to enhance customer experiences and generate demand.
Key Responsibilities- Strategize and deploy email marketing campaigns
- Analyze metrics to support campaign optimization
- Develop nurture programs and landing pages
- Support agile marketing projects and workflows
- Maintain backlogs of marketing initiatives
- Minimum 5 years in the digital marketing realm
- 3+ years in a B2B marketing role with automation tools
Expertise in HTML/CSS for email campaigns - Understanding of CASL regulations
- Relevant bachelor's degree or equivalent experience
Leverage your skills in email marketing automation to elevate brand engagement at Aliant Resources.
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