Senior Marketing Automation Manager at Lightspeed

Lead innovative marketing strategies as a Senior Marketing Automation & Lifecycle Manager within Lightspeed’s Financial Services team. Focus on creating comprehensive lifecycle programs that enhance user engagement and retention.

In this critical role, you will design and manage lifecycle marketing from awareness through adoption to utilization of financial products. Your expertise in Salesforce Marketing Cloud will be essential as you build the architecture and orchestrate behavior-driven messaging that resonates with users. Collaboration with Product, Data, and Engineering teams is key to defining target audience segments and effective activation strategies.

Key Responsibilities:

• Design lifecycle journeys across key stages for user engagement

• Build and configure Salesforce Marketing Cloud architecture

• Transition to trigger-based, behavior-driven marketing

• Partner with cross-functional teams for audience segmentation

• Measure and optimize lifecycle performance metrics

Requirements:

• Strong experience with Salesforce Marketing Cloud

• Proven track record in lifecycle or CRM marketing

• Proficiency in SQL for audience segment definition

• Experience in cross-functional collaboration

• Solid understanding of conversion optimization strategies

Make a significant impact with your expertise in lifecycle marketing and automation at Lightspeed's dynamic Financial Services team.
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