Senior Manager of Retention Marketing

Lead Aplin’s retention marketing efforts as a Senior Manager specializing in lifecycle strategies. This full-time remote role emphasizes customer loyalty and performance metrics while guiding a dedicated team.

In this critical position, you will manage the retention marketing team to enhance customer engagement and implement effective win-back strategies. Collaborating with Product and Data Analytics, your role focuses on ensuring all marketing initiatives are aligned with business objectives, thus driving customer satisfaction and loyalty.

Key Responsibilities:

• Oversee lifecycle retention performance metrics

• Develop and mentor channel owners across marketing platforms

• Ensure strategic priorities align with business impact

• Improve execution quality through thorough planning

• Drive initiatives to reduce customer churn

Requirements:

• Bachelor’s degree in Marketing, Business, or equivalent

• 7+ years in retention or lifecycle marketing

• Proven team leadership experience

• Knowledge of email marketing platforms

• Strong analytical and communication skills

Utilize your expertise to enhance Aplin's customer engagement and retention strategies.
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