Marketing Automation Specialist at Algonquin College

Join Algonquin College as a Senior Marketing Automation Specialist, leveraging Adobe Marketo to enhance digital marketing efforts. Drive engagement and conversion strategies across the learner lifecycle.

In this key role, you will optimize the College’s marketing automation processes while leading comprehensive email communications projects. With a focus on inbound and outbound strategies, you’ll apply dynamic segmentation and predictive content. The position demands collaboration with cross-functional teams and oversight of email communications from prospect to registered student, ensuring effective strategic enrolment management.

Key Responsibilities:

• Optimize marketing automation processes using Adobe Marketo

• Develop and implement email strategies and nurture campaigns

• Analyze data and conduct A/B testing for improvement

• Provide project guidance and support to marketing teams

• Benchmark and analyze market trends and competitive landscapes

Requirements:

• Degree or diploma in Business, Marketing, or related field

• 5+ years in marketing automation roles

• Experience with CRM systems and SaaS applications

• Demonstrated project leadership and stakeholder presentation

• Advanced skills in Word, Excel, and Power Point

Leverage your expertise in marketing automation and join Algonquin College to enhance engagement and optimize communication strategies.
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