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Promotions, Editorial, and Digital Visibility Manager

Job in Ottawa, Ontario, Canada
Listing for: Teledyne Technologies Incorporated
Full Time position
Listed on 2026-07-11
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, SEO
  • IT/Tech
    Digital Marketing, SEO
Job Description & How to Apply Below

Description

Our Company is built on employee mutual commitment and respect, enthusiasm and progress.

Teledyne Digital Imaging is a subsidiary of Teledyne Technologies Inc., a U.S. publicly listed enterprise, and specializes in the manufacture, design, research and development of high-performance CMOS and CCD image sensors and modular expandable cameras. Teledyne Digital Imaging's products are used worldwide in machine vision, document scanning, image capture, surveillance, process monitoring, manufacturing inspection, medical imaging, and multimedia.

As part of our continuing growth in this high technology market, Teledyne Digital Imaging is recruiting for a Promotions, Editorial and Digital Visibility Manager !

The Promotions, Editorial, and Digital Visibility Manager is a Marketing role responsible for driving awareness, demand, and discoverability across industry publications, paid media, search engines, and emerging AI-driven platforms.

This role drives the promotion and visibility of company content across multiple channels and acts as the central integrator between paid media, editorial relationships, search optimization, and modern discovery platforms.

What You Will Do:

  • Plan and execute paid promotional programs across industry publications (digital and print)

  • Manage sponsorships, newsletters, display ads, and editorial programs

  • Develop annual media plans aligned with campaigns and product launches

  • Manage relationships with editors, journalists, and industry publications

  • Pitch story ideas, articles, and technical content

  • Drive earned media placement and track coverage

  • Drive Google Ads campaigns end-to-end (strategy, execution, optimization)

  • Manage keyword strategy, ad copy, and landing page alignment

  • Optimize for conversions and cost efficiency

  • Manage content syndication campaigns (whitepapers, webinars)

  • Evaluate lead quality and campaign performance

  • Coordinate paid and organic promotion across channels

  • Ensure alignment of messaging and campaign timing

  • Own SEO strategy at a content and structural level

  • Improve performance through optimization and collaboration with web teams

  • Monitor how company content appears in AI-driven search

  • Recommend improvements for discoverability

  • Build performance reports across channels

  • Provide actionable insights and recommendations

    • What You Need:

  • 5-10 years of experience in B2B marketing, demand generation, or digital promotion

  • Proven experience managing multi-channel campaigns

  • Hands-on Google Ads experience

  • Experience working with media/publications

  • Strong analytical and communication skills

  • Experience with content syndication

  • Experience with SEO and AI-driven discovery

  • Experience in industrial, manufacturing, or technical markets

    • Tools and Platform Experience

  • Google Ads (campaign creation, bidding, optimization)

  • Google Analytics (GA4) for performance tracking and Google Tag Manager (GTM)

  • Familiarity with Linked In Ads or similar platforms

  • Excel or equivalent for campaign analysis

  • Experience with Net Line, Tech Target, Madison Logic, or similar platforms

  • SEO tools (SEMrush, Ahrefs, Moz)

  • Familiarity with AI-driven search (ChatGPT, generative search tools)

  • Comfort using AI tools for content analysis and optimization

  • CMS platforms (Word Press, Drupal, Sitecore)

  • Marketing automation tools (Hub Spot, Marketo, Eloqua)

  • Social media platforms and scheduling tools

  • A/B testing tools (Optimizely)

  • Data visualization (Power BI, Tableau)

  • Programmatic platforms (DV360)

    • What we offer

  • Competitive compensation and comprehensive health benefits

  • Progressive vacation plan and paid holidays

  • Retirement savings plans with company match

  • Educational assistance and career development support

  • Opportunities to work on globally impactful technologies

    • What happens next

    Apply online and our Talent Acquisition team will review your application. Selected candidates will be contacted for next steps, including interviews and assessments as needed.

    This position is being posted in response to an existing vacancy within our organization

    Teledyne Digital Imaging does not use AI tools to assist in the Screening, Assessing and Selecting of candidates for this role

    Salary Range:

    $68,600.00-$91,400.000

    The anticipated salary range listed for this role is…

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