Lifecycle Marketing Manager

Position: Lifecycle Marketing Manager at Fullscript
Drive engagement as a Lifecycle Marketing Manager for Fullscript's Labs team. This remote role focuses on creating and optimizing high-impact marketing campaigns using Iterable across multiple channels.

In this hands-on senior contributor position, you'll shape the marketing automation strategy for Labs. You will be responsible for lifecycle marketing execution, optimizing omni-channel journeys, and utilizing A/B testing. Collaborate with cross-functional teams to ensure effective campaign performance, enhancing communication with practitioners and patients alike.

Key Responsibilities:

• Manage end-to-end lifecycle marketing for Labs

• Develop and optimize omni-channel journeys in Iterable

• Implement A/B testing roadmaps to improve engagement

• Analyze campaign performance and translate insights

• Work with data teams to define campaign requirements

Requirements:

• Over 5 years in marketing automation or CRM roles

• Strong experience with Iterable or similar platforms

• Proven success in building lifecycle and drip campaigns

• Analytical skills to interpret data and guide decisions

• Experience operating independently in fast-paced settings

Enhance healthcare marketing strategies and build impactful campaigns at Fullscript.
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