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Marketing Automation Manager

Job in Ottawa, Ontario, Canada
Listing for: Fullscript
Seasonal/Temporary, Contract position
Listed on 2026-07-12
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing
  • IT/Tech
    Digital Marketing
Job Description & How to Apply Below
About Fullscript

We’re an industry-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea. Make it easier for practitioners to access the products they trust so they can deliver better care.

That simple idea grew into a platform that powers every part of care. Today, more than 125,000 practitioners use Fullscript for clinical insights, lab interpretations, patient analytics, education, and access to high-quality supplements. Over 10 million patients rely on Fullscript to stay connected to their care plans and follow through on treatment.

We build tools that make care smarter and more human. Tools that save time, simplify decisions, and help practitioners stay closely connected to the people they care for. When everything they need is in one place, they can focus on what matters most: helping people get better.

This is your invitation.

Bring your ideas, your grit, and your care for people.
Join us and shape the future of care.
The Opportunity

Fullscript is looking for a Marketing Automation Manager to support our Labs business on a fixed-term basis (12+ months). In this role, you’ll own the development, execution, and optimization of lifecycle marketing programs that help practitioners and patients stay engaged across key touchpoints.

This is a hands-on senior individual contributor role for someone who knows how to turn lifecycle strategy into high-performing campaigns. You’ll work primarily in Iterable, building and optimizing journeys across email, SMS, push, and in-app channels. You’ll also partner closely with Marketing, Labs stakeholders, Data Engineering, and cross-functional teams to scope campaign needs, define data and eventing requirements, and improve how we communicate with customers.

The Labs environment moves quickly, so this role is best suited to someone who brings confidence, curiosity, strong judgment, and a bias for ownership. We’re looking for someone who can challenge assumptions, use data to make practical decisions, and improve existing programs before issues become bigger problems.

What you'll do
  • Own end-to-end lifecycle marketing execution for Labs, including nurture journeys, drip campaigns, webinar campaigns, lifecycle product updates, and multi-channel engagement programs.
  • Build, deploy, QA, and optimize omni-channel journeys in Iterable across email, SMS, push notifications, and in-app messaging.
  • Use segmentation, personalization, dynamic content, and handlebar logic to make sure users receive timely, relevant, and accurate communications.
  • Own and evolve A/B testing, personalization, and optimization roadmaps focused on improving engagement, conversion rates, and customer lifecycle outcomes.
  • Analyze campaign performance, interpret data, and translate insights into clear recommendations that improve campaign effectiveness.
  • Scope data events, fields, and campaign requirements in Iterable, partnering with Data Engineering and other stakeholders to make sure the right data is available and usable.
  • Partner with Labs and Marketing stakeholders to map campaign cadences, identify gaps, challenge assumptions, and recommend better approaches to channel mix, timing, and customer experience.
  • What you bring to the table
  • 5+ years of hands-on experience in marketing automation, lifecycle marketing, CRM, or marketing operations.
  • Strong hands-on experience with Iterable or a closely related marketing automation platform such as Klaviyo, Marketo, or Hub Spot.
  • Proven experience building and optimizing lifecycle journeys, nurture campaigns, drip campaigns, webinar campaigns, and multi-channel communications.
  • Experience owning A/B testing roadmaps, personalization strategies, segmentation, and data-based optimization to improve conversion rates and engagement.
  • Strong analytical and quantitative skills, with the ability to interpret campaign performance and turn findings into practical next steps.
  • Strong logic and problem-solving skills, especially in campaign architecture, audience targeting, personalization, QA, and troubleshooting.
  • Confidence operating as a senior IC in a fast-moving environment, with the ability to own work, communicate…
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