Senior Programmatic Marketing Manager

Position: Senior Programmatic Marketing Manager Lyft
Join Lyft as a Senior Programmatic Marketing Manager and drive impactful user acquisition initiatives. This hybrid role blends strategic thinking with data-driven marketing to expand growth opportunities.

As an experienced marketer, you'll lead programmatic strategies that focus on user growth across multiple channels. You will collaborate with Marketing, Product, Analytics, and third-party vendors to optimize campaigns and experiment with innovative tactics. Your analytical skills will be crucial in diagnosing performance and generating insights.

Key Responsibilities:

• Execute and optimize programmatic paid media campaigns

• Build and manage campaigns emphasizing measurement and incrementality

• Collaborate across teams to align marketing goals

• Partner with third-party vendors to enhance acquisition

• Conduct analyses and recommend actionable strategies

Requirements:

• Minimum of 5 years in growth marketing

• Expertise with DSPs and programmatic media

• Proficient in SQL and advanced data analysis

• Strong background in A/B testing and campaign execution

• Ability to work independently in a dynamic environment

Lead user acquisition at Lyft with advanced analytical and strategic skills.
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