Senior Manager, Lifecycle Marketing

Survey Monkey is the world's most popular platform for surveys and forms, built for business-loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it's like having a team of expert researchers at your fingertips. Trusted by millions—from startups to Fortune 500 companies—Survey Monkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth.

Discover how at

Our Lifecycle Marketing team owns how customers experience Survey Monkey after they sign up.

We're looking for a senior Lifecycle Marketing leader to drive customer success from first activation through renewal and expansion by owning the team's strategy and day-to-day operations. You'll bring deep, hands-on expertise in the email channel - we run our lifecycle programs on Iterable, with Hub Spot supporting prospect-facing engagement - and set a cohesive strategy across activation, retention, and expansion.

As a leader, you will coach each owner's craft and partner closely with peer managers in Customer Advocacy and Customer Education to represent a cohesive, shared view of the customer journey. This role reports to the Director of Product and Lifecycle Marketing and manages the individual contributors who own Email Marketing and Customer Marketing.

• Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey and shared KPIs.
• Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including their goal-setting, prioritization, and career growth.
• Own our email channel strategy in Iterable - segmentation, personalization, and a testing roadmap that raises the bar across every program the team ships - partnering with Marketing Operations, who handle build, send, and deliverability.
• Guide customer marketing programs (renewal, expansion, cross-sell) that drive deeper individual and team usage and investment across core and portfolio products.
• Partner closely with the peer leaders of Customer Advocacy and Customer Education so testimonials, reviews, and educational content flow into lifecycle programs, and lifecycle moments feed advocacy and education in return.
• Report on lifecycle performance to senior leadership, connecting program-level metrics to activation, retention, and expansion outcomes.
• Partner with Product, Marketing Operations, Data, Sales, and Customer Success to align lifecycle programs with product changes, commercial motions, and account health signals.
• Leverage AI where it makes sense to scale up and reach more people, while exerting strong editorial judgment and human-centered program development.

• 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS.
• Deep, hands-on strategic experience with Iterable or a comparable ESP (e.g., Braze, Salesforce Marketing Cloud, Marketo), including experience running segmentation, personalization, and testing. We’re looking for real ownership of what drives channel performance even when a marketing ops team owns build and send.
• A track record leading or closely partnering with customer marketing programs (renewal, upsell, cross-sell) tied to measurable revenue outcomes.
• A record of translating program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders.
• Experience partnering cross-functionally with peer teams like Customer Advocacy and Customer Education, plus Product, Data, Sales, and Customer Success, to ship aligned customer communications.
• Bonus: familiarity with Hub Spot (we use it for prospect-facing engagement).

The base pay provided for this position ranges from CAD $/year - $/year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a…