Off-Page SEO Manager

About the Role:

BWZ is looking for an Off-Page SEO Manager to build our link-acquisition engine from the ground up. We're investing in a more diversified, sustainable authority acquisition strategy. You'll manage existing vendor relationships while building and scaling off-page link acquisition initiatives. Reporting to our Senior SEO Manager, you'll partner closely with our Content team to turn our tools and resources into genuine linkable assets.

You're a self-starter who's comfortable operating with more ambiguity than structure — you'll need to generate ideas, test them, and figure out what works with limited playbook to lean on. You understand what separates a good link from a bad one, and you're not precious about starting with unglamorous, manual work (vendor management, reclamation, cold outreach) while building toward something more systematic.

You think in terms of repeatable processes, not one‑off wins — you're the kind of person who turns "we got a link" into "here's how we get links like this every month."

• Own the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization
• Build and scale BWZ's earned and owned link acquisition capabilities — including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets
• Partner with our Content team to turn calculators, templates, and resource pages into outreach-ready linkable assets — owning the recipient lists, outreach, embed tracking, and reporting for each campaign
• Evaluate external link partnership platforms and provide recommendations on long-term partnership strategy
• Track and report clear numbers monthly: total links acquired, cost per link, and the shifting split between sources
• Grow the contribution of earned and owned acquisition channels over time

• New Quality Links Acquired:
  Total new links per month meeting our quality bar across all channels — reclamation, partner swaps, data outreach, and linkable-asset/badge campaigns
• Channel scale & diversity — Growth in the number of durable, repeatable acquisition channels producing quality links, so authority comes from a resilient mix of sources rather than any single dependency
• Acquisition efficiency — Blended cost and effort per quality link trending down over time as owned and earned channels scale and mature

• 3+ years of hands‑on experience in link building, link acquisition, or a closely related SEO discipline
• Strong relationship‑building instincts — comfortable initiating and nurturing recurring partnerships with external stakeholders (editors, SEO managers, site owners, agencies) over time, not just one‑off transactional outreach
• Working understanding of what makes a link valuable (relevance, authority, placement) versus low‑quality or risky
• Comfort with outreach and SEO research tooling (e.g., Pitchbox, Ahrefs/SEMrush, email outreach platforms)
• A self‑directed, experimental approach — able to propose an idea, test it, and iterate without heavy oversight
• Strong organization and reporting instincts — you naturally track what's working, what isn't, and why

• Experience specifically with vendor/paid‑link program management
• Familiarity with link‑swap or marketplace platforms
• Experience building or promoting "linkable assets" (calculators, tools, badge/award campaigns) as a growth channel
• Background in B2B media, SaaS, or content‑driven organizations

This full‑time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $80,000 to $100,000 CAD. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data.

This means ranges will vary for candidates based outside of Canada and/or at different seniority levels.

• In addition to…