Growth Marketing Manager

Location:

Ottawa, Ontario (In-office)

Reports to:

CEO
Salary Range: $85,000 -$95,000 per year, plus performance bonus, benefits and perks

Employment Type:

Full-Time

Vykon Customs and Vykon Supplements are world-wide leaders in personalized health and performance supplementation. Our commitment to cutting-edge HTMA formulations and evidence-based products set us apart in the industry.

As Growth Marketing Manager, you’ll be responsible for our brand messaging, customer communications, marketing strategy, and digital presence. You ‘ll conduct market andcompetitor research, design and implement marketing and lead generation campaigns. You’ll manage content schedules, oversee our social media channels, and lead our small but mighty in-house marketing team and outside contractors.

You’ll bring a strategic mindset every day to Vykon, but you’re known for your practical, hands-on approach. You thrive in an entrepreneurial environment and are an adept thinker who excels when taking ideas to action and then measuring their results. You’re also a gifted storyteller with a knack for bringing stories to life and marketing them online, especially using the social media.

• Conduct competitive analysis to identify market trends, opportunities, and positioning strategies
• Develop and implement a data-driven marketing strategy that’s perfectly aligned with our growth goals
• Develop and track KPIs designed to measure and report important metrics and results to our Leadership Team

• Develop and manage a content calendar for website, social media, email campaign sand other digital channels
• Create engaging, high-quality content (written, visual, and video) to communicate brandidentity and messaging
• Oversee the development of marketing materials, including product guides, packaging, brochures, and promotional materials
• Write press releases and other PR materials to boost media outreach

• Oversee company social media accounts, ensuring consistent, on-brand messaging
• Develop and implement social media campaigns to drive engagement, growth, and conversions
• Use automation and scheduling tools to ensure consistent posting and monitoring
• Collaborate with influencers and brand ambassadors to expand reach

• Develop email marketing campaigns to engage and nurture leads and existing customers
• Craft compelling messaging for new and current customers to boost retention and brand loyalty
• Coordinate marketing efforts with sales strategies to create cohesive customer acquisition campaign

• Work closely with product development, operations, customer care, sales, and design teams
• Manage relationships with external agencies, vendors and partners as needed
• Ensure brand consistency across all touchpoints, maintaining a high standard of visual and written communication
• Manage projects according to approved schedules and budgets

• Provide marketing support to the CEO during her appearances at conferences and other events
• Design marketing campaigns to promote the CEO’s Podcasts and her appearances on other Podcasts and Television Shows

• University degree in Marketing, Business, Digital Marketing, Public Relations or equivalent
• 5+ years of experience in marketing positions of increasing responsibility
• A passionate interest in health and wellness, longevity and self-improvement
• Excellent writing and content creation skills for digital, print and public relations
• Experience managing social media platforms and digital marketing campaigns
• Experience in the marketing of e-businesses and in managing Shopify and Word Press e-commerce platforms
• Proficiency with marketing automation tools, social media scheduling platforms and analytics tools
• Ability to design creative for campaigns using tools such as Canva and Adobe Suite
• Experience with email marketing platforms such as Active Campaign or Mailchimp
• Experience managing CRM platforms such as Hub Spot, Klaviyo or Sales Force
• Strong knowledge of SEO and SEM and influencer marketing
• Strong project management and organizational skills with the ability to multi-task and manage multiple projects at the same time
• Proficiency in utilizing MS Office including word, power point, excel, etc.