Channel Marketing Manager

Channel Marketing Manager

Location: Canada | Remote
Department: Channel Marketing
Reports To: Erica Tran | Director of Field Marketing
Type: Permanent | Full-Time
Vacancy Status: This is an active, approved role and we are currently hiring for this position.

At Solink, our mission is to safeguard what matters most
. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.

Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.

Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.

We’re growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!

Solink is evolving from a direct-sales focus to a hybrid go-to-market model, empowering a global network of resellers, systems integrators (SIs), value-added resellers (VARs), strategic alliances, and ISV partners. Our cloud-based video security and analytics platform combines video, data, and AI to drive operational insights and profitability across industries—from retail and restaurants to logistics and hospitality.

As our Channel Marketing Manager, you'll bridge product marketing, field marketing, and enablement to accelerate partner-led growth. You'll adapt and localize our core messaging and sales collateral for diverse partner audiences, drive co-marketing and co-selling initiatives, manage our Marketplace presence, and build programs that train, certify, and empower our channel ecosystem, including enablement across the different functional groups within our Strategic Alliance and ISV partners.

You are a strategic self-starter who thrives in a cross-functional environment and is passionate about partner success.

1. Build Partner-Ready Messaging & Collateral

• Collaborate with Product Marketing to adapt Solink's messaging, sales decks, and battle cards for partner use.

• Develop customizable templates, playbooks, and co-branded assets tailored to different partner types (resellers, SIs, VARs, Strategic Alliances, ISV Partners).

• Create and maintain a living library of partner-ready content to support sales, campaigns, and events.

2. Drive Co-Marketing & Field Campaigns

• Lead the planning and execution of joint marketing campaigns with top-tier partners.

• Produce monthly partner newsletters and support a regular webinar series.

• Collaborate with Channel Account Managers on territory-based field marketing activities, campaigns, and partner demos.

3. Enable & Certify Our Partners

• Design and launch a multi-tiered partner certification curriculum (eLearning, virtual workshops, bootcamps).

• Develop training modules, videos, and knowledge assessments to drive proficiency.

• Track certification progress and correlate to partner performance and sourced revenue.

• Drive enablement across the different groups within Strategic Alliances and ISV Partners (e.g., sales, solutions engineering, marketing, and customer success), ensuring each function has the content and training relevant to their role in the partnership.

4. Manage Strategic Alliances, ISV Partnerships & Marketplace

• Work closely with Strategic Alliances and ISV Partners to build joint go-to-market plans, messaging, and enablement tailored to their internal teams.

• Own and manage Solink's presence on partner and technology Marketplaces, including listings, content updates, and performance tracking.

• Coordinate with ISV partners on integration marketing, co-branded assets, and joint solution positioning.

5. Deliver Channel Insights & Optimize Programs

• Gather feedback from partners and track engagement to improve programs continuously.

• Monitor key…