Marketing Lead, Promotion & Events

The Opportunity

The Ottawa Senators are seeking an energetic, ambitious, and detail-oriented professional to join our team as Marketing Lead, Promotions & Events.

Reporting to the Senior Director, Marketing, the Marketing Lead, Events & Promotions will lead a team of highly engaged individuals responsible for brand equity,events & promotionsandworkcollaboratewithourretailpartner.

Senators Sports & Entertainment seeks a collaborative, forward-thinking professional who work with departments across the organization to support marketing strategies to drive brand equity and achieve organizational goals. The successful candidate will have a proven track record in a consumer-driven environment and have a deep understanding of customer journeys and how to effectively engage and satisfy their needs.

Number of vacancies:
1. This is a newly created role.

• Support the development and execution of annual marketing plans supporting the SSE brand portfolio (Ottawa Senators, Senators Community Foundation and Canadian Tire Centre), ensuring planning alignment and integration with Ticketing, Premium Salesand Corporate Partnerships
• Support the revamped Ottawa Senators brand identity
• Work alongsideasmallteam that is passionate about our customers and accountable for delivering organizational objectives
• Leverage business intelligence and consumer insights data and analytics to develop strategies for growth
• Support retail merchandise operations (gameday, stand alone, online),leveraging NHL best practices to provide a memorable shopping experience: high value, expansive selection, exceptionalserviceand consistent availability
• Support and provide leadership to cross departmental teams in the strategy and execution of various Ottawa Senator events (CSR Nights, Promotional Calendar, Fan Fest, Skills Competition, Banner Raising Ceremonies,etc.)
• Maintain and grow Season Seat renewal rate and customer satisfaction through effective customer communications and touchpoints

• Minimum offive(5) years of progressive experience, withdemonstratedmarketing leadership acumen
• Undergraduate degree required(Business preferred)
• Outstanding record of achievement and team leadership within a dynamic,complex and competitive industry:
  Sports & Entertainment, CPG, DTC, and/or agency experience preferred
• Experience working with multiple corporate partners to ensure their brand activities are aligned with their corporate priorities
• Experience developing various brand strategy concepts through multi-channel platforms including digital, TV, OOH, social, print and experiential
• Proven strategic leadership including the ability to plan, organize, coordinate, assign, direct and evaluate the work of professional and administrative staff
• Ability to build strong and collaborative relationships with their team, cross functional partners, Senior Leadership Teamand external partners
• Excellent communication skills (oral and written); excellent analytical and organization skills
• Demonstrated experience managing complex departmental budgets
• Bilingual (English & French) an asset

The Ottawa Senators Hockey Club is a professional sports organization competing in the National Hockey League (NHL) and representing Canada’s capital city. The Club delivers world-class sport and live entertainment experiences to the Ottawa-Gatineau region while operating in a fast-paced, collaborative environment across hockey operations, business operations, and event delivery, with a shared commitment to excellence, integrity, and community impact.

Employees will have the opportunity to work in a unique industry, with access to to memorable fan experiences, and exclusive perks such as staff tickets to games and events, partnership discounts (Goodlife, etc.), and free on-site parking - along with the chance to contribute to an organization that takes pride in its people, its performance, and its community.

This role is eligible for a comprehensive benefits package, including health, dental, wellness subsidy, and retirement programs. Support for continued learning (tuition reimbursement) is available, as well as access to multiple…