Lifecycle Marketing Leader at SurveyMonkey

Elevate customer experiences with Survey Monkey as a Senior Lifecycle Marketing Leader. Drive strategy and operations in email and customer marketing, ensuring seamless customer journeys.

In this pivotal role, you will shape the Lifecycle Marketing team's vision and execution h 8+ years of CRM, email, or lifecycle marketing experience, including managing teams, you will spearhead strategies across activation, retention, and expansion. Collaborate closely with Customer Advocacy and Education teams to enhance the customer journey and share key performance indicators daily.

Key Responsibilities:

• Develop and execute Lifecycle Marketing strategies and KPIs

• Coach and mentor Email and Customer Marketing contributors

• Manage email campaigns using Iterable for optimal targeting

• Oversee customer marketing programs for renewal and cross-sell

• Report lifecycle performance and connect metrics to outcomes

Requirements:

• 8+ years in lifecycle or CRM marketing

• 3+ years of team management experience

• Expertise in Iterable or similar platforms

• Proven success in customer marketing initiatives

• Strong cross-functional collaboration skills

Lead customer success initiatives, leveraging your expertise in email strategies and lifecycle marketing at Survey Monkey.
#J-18808-Ljbffr