National Campaign Manager

Location:

Ottawa, Ontario (Hybrid)

Reports to:

Director, Engagement

Position type:
Permanent, Full-time

Classification:
Management

Salary Range: CAD $74,909 - $93,636 per annum

Final date to receive applications:
Applications are being reviewed on a rolling basis until a suitable candidate is selected

Language requirements:
English essential;
Bilingualism (French-English) preferred

Job Posting:
Internal & External

Status:
New Position

Cuso International is a Canadian-founded and led global development organization dedicated to addressing poverty and creating opportunities for equity. At Cuso, we believe in the transformative power of collaboration and action. For over six decades, we have worked alongside communities - in Canada and around the world – to create sustainable change, fostering g economic growth, social well-being, and resilience.

Cuso’s partnership model helps build bridges between governments, community organizations, private sector actors and equity-deserving groups. Through our innovative programs, dedicated volunteers, and strong partnerships, we support communities with the tools, education, and resources to build brighter futures for everyone.

As Cuso enters its 65th year, it is poised to launch a new national campaign aimed at raising awareness of Cuso’s work and engaging Canadians on important discussions regarding International Cooperation, International Aid, and Canada’s role in these spaces. This multi-channel campaign will encourage individuals, industry leaders, and community leaders to re‑think how Canadians (and Canadian organizations) can support meaningful social change and equality around the globe.

This role requires a leader with a broad base of Communications, Public Engagement, and Fundraising experience who has strong project management skills, ability to motivate teams towards results, and is capable of integrating data‑driven decision making with the creative needs of truly engaging national campaign.

Under the direction of the Director, Engagement, the National Campaign Manager will be responsible for managing campaign development, including messaging, audience segmentation, and strategic market placement. Once the campaign plan is in place, this role will be charged with leading a cross‑departmental team to execute strategies, monitor performance, and recommend/implement strategic adjustments when necessary. The National Campaign Manager will ensure all team members are motivated to work towards shared goals which include: increasing Cuso’s overall brand awareness, engaging new supporters in Cuso’s mission and the importance of International Development, diversifying Cuso’s supporter base, as well as supporting sustainable funding towards Cuso’s innovative programs for generations to come.

A strong understanding of issues related to international cooperation, international aid, social justice, equity and building economic resiliency is an asset.

• Manages the development of a multi‑channel, multi‑audience nationwide engagement campaign related to International Cooperation and Canada’s role within that space (i.e. people, organizations, and leaders).
• Work with a variety of stakeholders to develop core messaging and thought leadership resources supported by research, sector best practice, and Cuso’s experience in the field.

• Develop and implement strategies to engage new individuals and organizations, in both traditional and non‑traditional spaces (online and in‑person).
• Articulate a comprehensive campaign plan which includes email marketing, digital engagement, media (earned and paid), thought leadership events, campaign calendar, organic and created campaign moments, diverse audience segmentation and messaging, all towards lead generation and donor conversion.
• Oversee the implementation, administration, budget, and overall accountability of the national visibility campaign.
• Manage campaign budget and ensure expenditures are compliant and aligned with goals.
• Utilize data analytics tools to measure and analyze the performance of campaign activities.
• Prepare regular reports for management, highlighting key performance…