Marketing Analytics Specialist (Volunteer

About Land Seed

Land Seed is a non‑profit committed to reimagining entry‑level housing for future generations. Our goal is to create inclusive communities where home ownership is accessible for all, and everyone has the opportunity to build a stable, fulfilling future. At Land Seed, we create solutions for the Canadian housing crisis by collaborating with communities and industry partners to identify barriers and create real pathways to home ownership.

Our Commitment:

We are driven to uplift those in housing ownership need, including first‑time home buyers, seniors, immigrants, single parents, environmentalists, veterans, and individuals with disabilities. Our vision is to pioneer data‑driven designs and value structures for entry‑level housing across Canada.

Job Description:

The Marketing Analytics Specialist involves collecting, analyzing, and interpreting data from various marketing channels to provide actionable insights and support data‑driven decision‑making. The ideal candidate will be responsible for improving Land Seed’s marketing effectiveness by turning data into clear insights that guide strategy, visibility, and growth.

Roles & Responsibilities:

The Marketing Analytics Specialist is responsible for, but not limited to:

• Track and analyze performance across campaigns, events, and digital channels
• Build and maintain simple dashboards and reports for visibility
• Identify trends, gaps, and opportunities for improvement
• Support teams with clear, data‑driven recommendations
• Help improve how we collect, organize, and use marketing data

Required Experience /

Skills:

Education & Experience

• Bachelor’s degree or college diploma Marketing, Business/Business Administration, Communications or related field
• 1
  -2 years of experience in marketing analytics, data analysis, or a related field
• Comfortable working with data (spreadsheets, dashboards, etc.)
• Familiarity with tools like Google Analytics, Excel/Sheets, or similar
• Ability to interpret data and turn it into actionable insights
• Comfortable working in an evolving, fast‑moving environment
• Strong attention to detail and ability to work independently

Skillset

• Strong analytical thinking and problem‑solving
• Ability to translate data into clear, useful insights
• Familiarity with analytics and reporting tools
• Good organization and communication

Use of AI in Recruitment

Land Seed does not use artificial intelligence or automated decision‑making tools to screen or assess applications. All applications are reviewed and evaluated by members of our hiring team.

Accommodation Statement

Land Seed is committed to an inclusive and accessible recruitment process. Accommodations are available upon request at any stage of the hiring process. Candidates requiring accommodation are invited to contact.