Social Media & Communications Coordinator

Social Media & Communications Coordinator

AUPE Regular Full-Time OLDS, AB, CA

7 days ago Requisition

Salary Range: $57,015.00 To $67,993.82 Annually

About Olds College of Agriculture & Technology

Founded in 1913, Olds College of Agriculture & Technology has been offering high quality hands-on education for over a century. Through our core programming including continuing education, online and blended programming, we provide accessible educational opportunities within Alberta and beyond. We are passionate about the Agriculture industry. Through our applied research and integrated learning, we are proud to be Canada’s Smart Agriculture College, specializing in agriculture, agrifood, horticulture, land and environmental stewardship.

We work closely with industry to advance and adapt our programming to ensure our graduates have the skills to succeed.

The Opportunity - Social Media & Communications Coordinator

This position is covered by the Alberta Union of Provincial Employees (AUPE) Collective Agreement Job Classification:

Technician III (36.25)

Olds College of Agriculture & Technology is seeking a driven and creative individual to join our Corporate Communications & External Relations department. We are looking for a candidate who is eager to jump in on various PR, marketing and communications initiatives and who has experience with social media management, content creation and other communications projects.

The Social Media & Communications Coordinator is responsible for developing, executing, and evaluating integrated communications and marketing strategies that support internal clients, shared services, and corporate functions across the College. This role leads the creation and management of engaging, data-informed content across all social media platforms to enhance brand awareness and audience engagement, while also supporting broader communications initiatives including internal communications, special projects, and institutional storytelling.

Working collaboratively with colleagues, Communications Leads, and the External Relations team, this position ensures consistent, unified messaging across all channels and contributes to strategic planning and campaign development that advances the College’s overall objectives.

• Social Media Management & Analytics
• Content Creation & Messaging:
  Lead the development of social media copy, graphics, animations/motion graphics, photography, and video assets across all official channels.
• Community Engagement:
  Oversee and manage daily community engagement across platforms to grow audience numbers and strengthen connections with existing publics.
• Performance Analysis:
  Monitor social listening tools, analyze campaign performance metrics, and deliver strategic recommendations to increase campaign reach and efficacy.

• Internal Client Engagement:
  Build collaborative relationships with internal client teams (e.g., Athletics, Indigenous Services, Health & Wellness, Retail Stores) to understand communication needs and provide guidance.
• Plan Development:
  Work with departmental leaders to develop and execute comprehensive strategic marketing and communications plans.
• Media Relations:
  Establish media contacts, draft press releases, pitch stories, and prepare internal clients for media interviews.
• Budget Recommendations:
  Advise the Corporate & Internal Communications Manager regarding departmental expenditure priorities supporting internal events and client projects.

• Promotional Collateral:
  Design and produce print and digital collateral, including brochures, postcards, and event promotional materials.
• Institutional Storytelling:
  Research and write magazine articles, web feature stories, and press materials translating complex/technical topics into accessible content.
• Media Asset Production:
  Plan, arrange, and manage professional photo and video shoots.

• Event Coverage:
  Assist with set up, photo/video capture, and promotional support for internal client events as needed.

• Must be an excellent writer with a minimum of three years’ experience in journalism, marketing, social media, communications or public relations with an emphasis on content creation.
• Minimum two-year diploma in social media marketing, journalism, marketing, or communications required (or similar field); bachelor's degree strongly preferred.
• Experience with social media platforms, social listening tools and methods of monitoring analytics.
• Resourceful self-starter with the ability to adapt quickly to changing priorities and managing tasks from multiple partners.
• Proven ability to build and maintain strong relationships with colleagues and internal client groups.
• Demonstrated success in creating and executing communications plans and initiatives from start to