Link Acquisition Expert Needed at BWZ

Job in Ottawa, Ontario, Canada

Listing for: Black & White Zebra

Full Time position
Listed on 2026-08-18

Job specializations:

Marketing / Advertising / PR
SEO, Marketing Strategy

Salary/Wage Range or Industry Benchmark: 80000 - 100000 CAD Yearly CAD 80000.00 100000.00 YEAR

Join BWZ as an Off-Page SEO Manager and spearhead innovative link acquisition efforts. Build a sustainable strategy while running successful outreach campaigns that yield quality backlinks.

The ideal candidate will report to the Senior SEO Manager and play a critical role in developing and managing vendor relationships. You will have the opportunity to convert calculators and templates into impactful linkable assets while tracking and optimizing link acquisition effectiveness.

Key Responsibilities:

• Lead vendor lifecycle management from start to finish

• Enhance earned and owned link acquisition strategies

• Partner with Content to create linkable outreach assets

• Analyze external partnership platforms for strategic fit

• Monitor and report monthly on key link metrics

Requirements:

• 3+ years' experience in link acquisition or related SEO

• Proven networking skills with external partners

• Understanding of link value dynamics

• Familiarity with outreach and SEO tools

• Self-directed approach to testing and optimization

Your expertise in building relationships and link structures will be pivotal in maintaining BWZ’s competitive edge.
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