Senior Lifecycle Marketing Strategist

Become a Senior Lifecycle Marketing Strategist at Survey Monkey, focusing on enhancing user journeys from activation to renewal. Drive customer success with data-driven lifecycle strategies.

You will lead Lifecycle Marketing efforts at Survey Monkey, bringing over 8 years of specialized experience. In this leadership position, manage a team dedicated to Email Marketing and Customer Marketing while aligning strategies with overall business objectives.

Your role emphasizes collaboration with Customer Advocacy and Education to enhance messaging and customer engagement.

Key Responsibilities:

• Define and implement strategies for lifecycle marketing alignment

• Coach individual contributors in Email and Customer Marketing

• Develop robust email strategies using Iterable for maximum impact

• Direct customer programs to increase usage and investment

• Analyze and report on lifecycle performance effectively

Requirements:

• 8+ years in lifecycle or CRM marketing

• 3+ years in management roles

• Proficient in Iterable or similar platforms

• Strong analytical and strategic planning skills

• Experience in cross-departmental collaboration

Utilize your expertise in lifecycle marketing to shape Survey Monkey's customer journey and business growth.
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