Vice President Marketing, Brand Content

A NEW BREED OF ENTERTAINMENT With almost 150 years of proud horse racing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horse racing in Canada. Building on our rich past, we are surging ahead to the future with an energized, new vision. Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors.

In doing so, we remain a world-leader in horse-racing - and also among the most exciting and diverse entertainment facilities on the globe.

Woodbine Entertainment is seeking a visionary and commercially minded Vice President, Marketing, Brand Content & Live Experiences to lead the development and execution of integrated brand, content, customer experience, and live event strategies that drive audience growth, engagement, and revenue. Reporting to the Executive Vice President, Revenue, Brand & Experience, the Vice President will be a strategic and creative leader responsible for building, elevating, and rejuvenating Woodbine Entertainment’s brands while creating compelling customer experiences that attract new audiences and deepen engagement with racing, wagering, entertainment, dining, and hospitality offerings.

This leader will champion innovation, transformation, and customer‑centric thinking across the organization. As a key member of the leadership team, the Vice President will contribute to the execution of the corporate strategic plan and achievement of long‑term business, operational, and financial objectives.

• Brand Strategy & Commercial Growth Provide strategic leadership that drives top-line revenue growth and strengthens brand equity. Lead the development and execution of marketing strategies that support corporate objectives, business performance, and customer acquisition. Develop long‑term growth strategies for key customer segments and oversee an integrated commercial planning process. Lead the evolution of Woodbine’s digital customer engagement strategy, leveraging digital platforms, content, and data to expand audiences, strengthen fan relationships, and drive measurable commercial outcomes.
  
  Establish performance measures, track key performance indicators (KPIs), and optimize programs based on ROI and business outcomes. Align cross‑functional stakeholders around brand strategy, business priorities, and commercial objectives. Manage departmental budgets, annual operating plans, and resource allocation to ensure effective execution.
• Brand Development & Creative Leadership Lead the strategy and execution of initiatives that build, elevate, and rejuvenate Woodbine Entertainment’s portfolio of brands. Champion brand standards and oversee all creative development across physical, broadcast, digital, social, and experiential channels. Ensure consistent and compelling brand storytelling that strengthens customer awareness and engagement. Guide creative teams and agency partners to deliver high‑impact campaigns and customer communications.
• Live Experiences, Events & Customer Experience Oversee the planning, development, and execution of major events and customer activations, including marquee events such as the King’s Plate. Lead the strategy and delivery of customer‑centric experiences across racing, food and beverage, hospitality, and special events. Develop initiatives designed to attract new audiences, increase visitation, and drive engagement with racing and wagering products. Lead enterprise‑wide customer experience (CX) strategy, including customer journey mapping, measurement, analytics, insights, and service design.
  
  Oversee property‑wide branding, sponsorship commitments, development initiatives, and onsite communication strategies.
• Content, Broadcast & Media Lead the vision, strategy, and execution of Woodbine’s multi‑platform content ecosystem. Oversee content creation and distribution across video, editorial, social media, email, influencer partnerships, and other owned and partner channels. Drive content strategies that accelerate customer acquisition, strengthen fan development, and drive wagering growth, with a strong focus on delivering…