Field Marketing Manager

• Develop and execute field marketing and event programs, including conferences, trade shows, webinars, and customer events
• Manage event logistics, sponsor ships, vendors, budgets, promotional materials, and post-event follow-up
• Develop marketing communications, content, presentations, sales collateral, newsletters, and social media
• Manage digital marketing initiatives including website, email, social media, SEO/SEM, and digital campaigns
• Build brand awareness and strengthen company positioning within target markets
• Partner with Sales to support lead generation, customer engagement, and pipeline development
• Leverage AI tools for content creation, market intelligence, personalization, campaign development, and marketing productivity
• Track marketing performance, optimize campaigns using data, and demonstrate ROI
• Ensure consistent brand messaging and visual identity across marketing activities
• Work closely with Sales, Business Development, Product, and Executive Leadership

• 10+ years of marketing experience, ideally in B2B technology, SaaS, deep tech, clean tech, or another complex technology environment
• Proven ability to translate technologies into targeted marketing with well researched buying personas and ideal customer profiles
• Demonstrated experience using AI tools and leveraging AI in the marketing pipeline
• Extensive experience in field marketing, event management, and digital marketing
• Strong written and verbal communication skills with the ability to translate complex technology into compelling customer-focused messaging
• Experience developing content and managing multiple marketing channels
• Demonstrated ability to build brand awareness and support lead generation and sales objectives
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment
• Entrepreneurial, creative, highly organized, and comfortable working independently
• Curious and enthusiastic about AI and emerging marketing technologies
• Bilingual English/French is highly desirable

Demonstrates extensive experience in field marketing, event management, and digital marketing, with a strong focus on leveraging AI tools for content creation and campaign optimization. Proven ability to build brand awareness and support lead generation in B2B technology environments.

• Field Marketing
• Event Management
• Digital Marketing
• AI Tools Utilization
• B2B Technology Experience

• Marketing Communications
• Content Development
• SEO/SEM
• Campaign Development
• Data Analysis
• Budget Management
• Lead Generation
• Brand Awareness
• Project Management
• Customer Engagement

• Strong Written Communication
• Strong Verbal Communication
• Organizational Skills
• Creativity
• Independence

• B2B
• SaaS
• Deep Tech
• Clean Tech
• Complex Technology Environment

• AI Tools
• Digital Campaigns
• Social Media Platforms
• Email Marketing
• Web Analytics