Director of Lifecycle Marketing Strategy

Elevate client revenue streams as Directive Consulting's Director of Lifecycle Marketing Strategy. Innovate lifecycle approaches in a fully remote role focused on strategic growth.

Be at the forefront of Directive's new Lifecycle Marketing practice, actively shaping processes and methodologies. This role combines strategy and execution to enhance revenue for clients, particularly in eCommerce and SaaS sectors. You'll have the autonomy to lead and mentor while working directly with key accounts.

Key Responsibilities:

• Design lifecycle strategies optimizing client journeys

• Establish frameworks for engagement, retention, and expansion

• Create and refine segmentation strategies based on data

• Lead testing initiatives for journey improvement

• Manage senior client relationships and drive engagement

Requirements:

• Over 6 years in Lifecycle Marketing or related fields

• Expertise in marketing automation and CRM tools

• Proven ability to navigate and innovate in complex environments

• Strong leadership and client-facing communication skills

• Experience building market-leading services and offerings

Contribute decisively to the evolution of lifecycle marketing strategies at Directive Consulting and support sustained client success.
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